For the love of God, please tell me what your company does
Kasper Kubica
21K115

What’s funny about this story-telling style is that user studies over and over again show that visitors aren’t reading the content. Maybe not applicable to all sites, but I would guess it applies to most. The internet is full of distractions and the user needs to see value pretty quickly if he or she is going to continue investing in the relationship.

This type of brand/storytelling work may be effective for deepening an existing relationship but I agree that it isn’t the right approach for acquiring new customers.

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