Untapped Economic Powerhouse

Would you invest in a Canadian sector that led with these economic indicators?

Saadia Muzaffar
Mar 21, 2014 · 6 min read

• One of the fastest growing business segments in Canada
• New companies launch at double the rate of the national average
• Incorporated businesses doubled in number during the last decade
• More than 821,000 businesses generate $18 billion in annual economic activity

What if you were told that Canadian firms in this sector create new jobs at four times the rate of the national average, collectively providing more jobs than the country’s top 100 companies combined? Would you consider this a burgeoning, national opportunity to invest in?
These stellar statistics belong to women entrepreneurs. And Carleton University’s Centre For Women In Politics and Public Leadership reports that a 20% increase in total revenues among majority female-owned enterprises would contribute an additional $2 billion per annum to the Canadian economy, making women arguably the biggest untapped opportunity for Canada to become an economic powerhouse.

How Canada compares

Considering the above, it is alarming that Canada is lagging behind the global movement to invest in women, to address their challenges and to
accelerate their growth. Plan Canada’s “Because I am a Girl” campaign
spotlights international studies that demonstrate that continued
investment in girls’ health and education not only raises standards
of living for their families and their communities but also strengthens the
economies of their nations.

Many nations are starting to take action. In April 2013, Japanese Prime Minister Shinzo Abe urged traditionally patriarchal corporate Japan to promote more women to executive roles, asking business leaders to set a target of appointing at least one female executive per company. Ireland has moved beyond encouraging women simply to set up businesses to supporting the creation and nurturing of female-led startups that are internationally scalable. Jean O’Sullivan, manager of Female Entrepreneurship at Enterprise Ireland, says that Enterprise Ireland is
actively partnering with Google and Astia to raise its current 8% rate of female-led high-potential start-ups to 15% and 20% to match the respective
rates in global innovation hubs like San Francisco and New York.

Strength in numbers

Canada has several factors in its favour which, if appropriately nurtured,
will allow it to become an economic powerhouse in the next 10 years. Canada is often ranked by the Organisation for Economic Cooperation
and Development (OECD) within the top five countries for the proportion of female post-secondary graduates. With women accounting for more than half of all graduates, Canada leads the pack ahead of the United States, Britain, Australia, Germany and France. However, less than one-third of these female graduates obtain a university degree in science, technology,
engineering or mathematics (STEM). STEM-related sectors are the pivotal
frontiers that are widely expected to drive advances in almost all industries
over the next 20 years. Yet many studies foresee a serious skills shortage
in these areas, including a 2012 IBM study that pegs Canada’s deficiency
at an alarming 100,000 technology workers by 2016. For women, then, this
shortfall in STEM studies is critical to opportunity and prosperity, having
less to do with aptitude and more to do with inclusivity.

Creating programs to attract, retain and consistently promote women in
the fields of science and technology will create tangible benefits to
the bottom lines of companies in these lucrative sectors. A McKinsey
report, Women Matter 2010, states that gender-balanced executive
committees have a 56% higher operating profit than companies with
male-only committees – a clear win-win result that beckons investment
from public and private sectors alike.

Ilse Treurnicht, CEO at Toronto-based MaRS Discovery District, one of the
largest urban innovator hubs in North America, makes a concerted effort to
keep mentorship services relevant to female entrepreneurs: “Talent fuels
innovation. In a global context, both quality and quantity matter. Canada
simply cannot afford anything less than full participation of women in
every aspect of our knowledge-based economy to succeed.”

Several initiatives and not-for-profit organizations have sprung up to make
that goal a reality. Ladies Learning Code and Hackademy, for instance, are helping to attract a new generation of women to computer sciences and
coding. Groups such as Women Powering Technology are helping to broaden the network support needed to retain and promote more women in
these traditionally male-dominated fields. TechGirls Canada is a national
organization that advocates for resources, funding and public-private partnerships to advance women’s leadership in the STEM fields.

Immigration and entrepreneurship

Another arrow in Canada’s quiver in its quest to unleash the full potential
of female entrepreneurs is its robust immigrant population. Many studies
have noted the connection between immigrants and entrepreneurship.
The Conference Board of Canada has found a significant association between immigration and innovation. Vivek Wadhwa, vice-president of academics and innovation at Singularity University, a Silicon Valley study hub, notes that, as of 2005, 52.4% of Silicon Valley companies had a foreign-born chief executive or lead technologist. And the OECD reports
that immigrants are more likely to be self-employed, with many involved in
high-growth industries.

John Gartner, a practising psychologist who teaches at Johns Hopkins University Medical School, sums up the immigrant propensity for business-building in this way: “Immigrants have unusual ambition, energy, drive and risk tolerance... If you seed an entire continent with them, you’re going to get a nation of entrepreneurs.”

The message is clear. There is ample reason to create conditions that encourage entrepreneurship among immigrants - and with women accounting for 51% of new permanent residents, they should figure prominently in all efforts and programs. Experts agree that the earlier students, particularly girls, are introduced to entrepreneurship as part
of their school curricula, the better. “It’s really important for young people
to see entrepreneurship as a career choice, just like law or healthcare or
teaching,” says Iain Klugman, CEO of Communitech, the organization helping to build Waterloo’s booming technology sector. “We visit classrooms and constantly bring students through our facility, where they see young women and men, starting new companies literally every day.”
Alongside educational programs, it’s crucial to bring the private sector,
government and not-for-profits together to create mentoring programs
and micro-grants that encourage risktaking intelligence and innovative
ideas. These efforts will help to usher in a generation that will create thriving enterprises of tomorrow.

Women-worthy workplaces

The other side of the equation is to address the issues that impede women
in their workplace environments. Factors that have historically served as breaking points in women’s careers – such as outdated or discriminatory hiring policies and career-family pressures – need to be addressed, if
they haven’t been already, in ways that create skilled, gender-balanced, diverse workforces. In a 2011 article, Joanna Barsh and Lareina Yee of McKinsey & Co. wrote that “many companies have introduced mechanisms such as parental leaves, part-time policies and travel-reducing technologies to help women stay the course... If companies can win their loyalty at [the early] stage of their careers, they will be more likely to stay the course. These women are ours to lose.”

Canadian organizations like Status of Women Canada and the Canadian
Coalition of Women in Engineering, Science, Trades and Technology work
to gain visibility for issues faced by women in the workplace, alongside data-driven reports that make an empirical case for finding long-range
solutions. As Toronto-based business advisor and author Don Tapscott says: “The old hierarchical model of leadership is giving way to a new collaborative approach – where creativity, smarts, analytics, merit and consensus drive decision-making rather than the mere ability to command. My personal experience supports the research that women’s leadership in boards, executive teams and throughout management makes for organizations that do better at solving today’s complex, global problems.”
For the future, addressing gender parity opens the door to addressing
inclusiveness more broadly, such as employment of at-risk youth, disabled
persons and minorities. This can only lead to a more thoughtful, inclusive
form of decision- making that encourages diversity, spurs innovation
and successfully connects with the emergent needs of society as a whole.

This piece was originally published in Maclean’s March 17, 2014 edition for International Women’s Day.

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