Thomas HøgenhavenUber the product vs Uber the companyThere has been increasing debate over Uber the past couple of months. Both in the tech industry and in the general press in both US and…Feb 24, 2017Feb 24, 2017
Thomas HøgenhavenThe moment I REALLY understood why diversity mattersI have read plenty of stories about why diversity matters in government and technology. And rationally, I understand it. If you are not…Jan 30, 2017Jan 30, 2017
Thomas HøgenhavenShould we really follow Google’s SEO recommendationsOver the past couple of years, Google has given website owners a plentitude of opportunities to gain more visibility in the search engine…Jan 19, 2017Jan 19, 2017
Thomas HøgenhavenThe Disenfranchised MajorityMost of the people I know in the tech industry (and generally) are fairly progressive. We want equal rights, transparency and…Jun 24, 2016Jun 24, 2016
Thomas HøgenhaveninThogenhaven ScribblesStepping out of the parallel world: Going mobile-only for a week48% of UK internet users are mobile only. Not mobile first, but mobile only. This stat is way higher than I thought. But probably in the…Dec 10, 2015Dec 10, 2015
Thomas HøgenhaveninThogenhaven ScribblesThe Rich Snippet And The Prisoners’ DilemmaMarking up your content with Schema and RDF code is a good idea. At least in the short term. If we look at the rich snippet markup through…Oct 21, 2015Oct 21, 2015
Thomas HøgenhaveninThogenhaven ScribblesWhat Content Curators Should Learn From The ProsOver the last 3–5 years, curating has become an important topic in digital marketing. We even got to the meta point where we curate…Oct 6, 20151Oct 6, 20151
Thomas HøgenhaveninThogenhaven ScribblesMotivating Brand AmbassadorsMany brands are successfully leveraging brand ambassadors for a number of purposes: word-of-mouth marketing, generating content, and…May 26, 2015May 26, 2015
Thomas HøgenhavenBeware the Seductive Startup LanguageThe startup literature has been blooming for the last couple of years. Most notable are books by Steve Blank, Ben Horowitz, and of course…Sep 2, 2014Sep 2, 2014