Thomas HøgenhavenUber the product vs Uber the companyThere has been increasing debate over Uber the past couple of months. Both in the tech industry and in the general press in both US and…3 min read·Feb 24, 2017----
Thomas HøgenhavenThe moment I REALLY understood why diversity mattersI have read plenty of stories about why diversity matters in government and technology. And rationally, I understand it. If you are not…1 min read·Jan 30, 2017----
Thomas HøgenhavenShould we really follow Google’s SEO recommendationsOver the past couple of years, Google has given website owners a plentitude of opportunities to gain more visibility in the search engine…4 min read·Jan 19, 2017----
Thomas HøgenhavenThe Disenfranchised MajorityMost of the people I know in the tech industry (and generally) are fairly progressive. We want equal rights, transparency and…3 min read·Jun 24, 2016----
Thomas HøgenhaveninThogenhaven ScribblesStepping out of the parallel world: Going mobile-only for a week48% of UK internet users are mobile only. Not mobile first, but mobile only. This stat is way higher than I thought. But probably in the…3 min read·Dec 10, 2015----
Thomas HøgenhaveninThogenhaven ScribblesThe Rich Snippet And The Prisoners’ DilemmaMarking up your content with Schema and RDF code is a good idea. At least in the short term. If we look at the rich snippet markup through…3 min read·Oct 21, 2015----
Thomas HøgenhaveninThogenhaven ScribblesWhat Content Curators Should Learn From The ProsOver the last 3–5 years, curating has become an important topic in digital marketing. We even got to the meta point where we curate…4 min read·Oct 6, 2015--1--1
Thomas HøgenhaveninThogenhaven ScribblesMotivating Brand AmbassadorsMany brands are successfully leveraging brand ambassadors for a number of purposes: word-of-mouth marketing, generating content, and…2 min read·May 26, 2015----
Thomas HøgenhavenBeware the Seductive Startup LanguageThe startup literature has been blooming for the last couple of years. Most notable are books by Steve Blank, Ben Horowitz, and of course…2 min read·Sep 2, 2014----