Moonwalk Away

In history there have been iconic moments like when the wright brothers took first flight, the first Hybrid car was created, the Model T left the production line, the Mobile Phone was created or MJ first done the Moonwalk

If you are lucky then you would have experienced one of these events and have heard about or even spoken to one of thought leaders that brought about this innovation

If you are not lucky and did not experience any of these then worry not, for the peak of innovation is at our grasps and we are in the presence of a real revolutionary

Who am i talking about you wonder? Elon Musk. The man who is reshaping the world and leading us into the next technology re/evolution

So who is Elon Musk? Elon Reeve Musk is a South African-born Canadian-American business magnate, investor, engineer, and inventor. What really intrigues me about Elon is his level of thinking, he is what they term #nextlevel

Lets look at a couple of his ideas


Musk introduced an idea to commercialize the flying of people to space, we all thought that this is mad.

His rational behind the idea is to “fly and re-fly an orbital-class booster” this will achieve reliable aircraft travel rather than throwing away an airplane after every flight. By reusing the orbital class booster you will reduce your CAPEX and this will drive up your margins and maintain profits.

It is estimated that a single satellite launch can range in cost from a low of about $50 million to a high of about $400 million, this clearly presented a market that Elon could disrupt and he is doing just that.

If you look at the SpaceX launch manifest you will see that SpaceX has launched satellites for Teleco’s, Governments and even NASA

An interesting fact is that Tesla and Space X, both almost went bankrupt in 2008 due to failed rocket launches and a US financial crisis that later grew into a recession…

The Boring Company

Yes the company is called the Boring company.

When i first heard about this i thought tis is just Elon smocking his socks again. Then is started to investigate the rational behind the idea

To illustrate his idea, Musk did some back-of-the-envelope calculations outlining “a straightforward series of steps:”dig narrower tunnels with faster machines that drill continuously rather than the slow, manual and often inefficient methods used today. His full description 1 of the math is summarized below:

First, dig a smaller tunnel. Replacing a typical subway tunnel (about 28 feet across) with one half that size (14 feet across) reduces the area by a factor of four (since area = π x radius2). Since tunnel costs are correlated with area, a $1 billion tunnel could now cost roughly $250 million.

Second, speed it up. Tunneling machines today work half the time and then stop for reinforcement of tunnel walls. Musk proposes continuous tunneling and reinforcing (which is not yet possible), cutting costs in half again. A hypothetical tunnel would then cost about $125 million.

Finally, drill faster. Today’s boring machines are nowhere near their “power or thermal limits.” That, he estimates, would cut costs by as much as five-fold. Now a $1 billion tunnel costs something more like $60 million (or even $25 million in an optimistic scenario).

$1 Billion down to $60 million, that is a huge reduction.

This all adds up

Using this physics-commercial approach every industry could potentially be disrupted.

I’m very challenged to think different, why must we do things the way we do? why must we build products the way we build them?