Thomas HilligHow COVID-19 shifts the social media focus in the sustainable energy sector — a 3-phase analysisWhat worked well yesterday is not feasible anymore — new approaches in influencer marketing·4 min read·May 7, 2020----
Thomas HilligSustainable Energy: Influencer Marketing Works (1)Many companies produce expensive media assets that are hardly noticed by their target groups — influencer marketing is often much more…·3 min read·Mar 27, 2020----
Thomas HilligData is oxygen for utilities — Sustainably electrifying industriesAt DistribuTECH 2020 in San Antonio, sustainability, digitalization and data were key topics·2 min read·Mar 18, 2020----
Thomas HilligPeace settlement between miners and renewable energyThe Energy and Mines World Congress shows that 2019 will be considered the tipping point for solar and wind projects in the mining sector·4 min read·Dec 14, 2019----
Thomas HilligClean energy focusses on technology and finance — marketing is the forgotten success factorElectricity is extremely abstract, which makes it nearly impossible to differentiate at the product marketing level. For the first hundred…·3 min read·Nov 3, 2019----
Thomas HilligRural electrification after Mobisol insolvency — now more than ever!Mobisol GmbH, the pioneer in solar-home systems for rural electrification with headquarters in Berlin, had to recently file for insolvency…·3 min read·Apr 29, 2019----
Thomas HilligCommercial investors look at electrifying Africa with solarGlobally, around 1.2 billion people do not have access to electricity. Cost erosion in solar, wind, and energy storage technology is…·2 min read·Apr 11, 2019----
Thomas HilligRenewables for corporate off-takers: much more than just cost reductionsMarketing will become a key success factor for renewables in the B2B-segment·3 min read·Apr 2, 2019----
Thomas HilligTelecom companies ignoring the low-hanging fruits of onsite renewablesSubstantial cost savings achievable and a USD 100 billion+ investment opportunity for onsite renewables·3 min read·Feb 25, 2019----
Thomas HilligTop 5 Hybrid Energy News (Solar- and Wind-Diesel-Hybrid + Microgrids) Fall 2018 EditionThe new edition of our “Top 5 Hybrid Energy News” is about a strategic investment and several applications in the commercial and…·3 min read·Nov 27, 2018----
