Go to the profile of TomMacTom
TomMacTom
Marketer in residence at venture capital firm, Forward Partners. Likes: growing companies, techno, geopolitics.
No matter what you were taught about this fucking ratio.
Why Misunderstanding Startup Metrics Can Cost You Your Business
Mark Suster
58842

Alright, grumpy! A fundamental understanding of the ratio is necessary to then delve further into payback period and then optimise for the way more important payback rate.

  • Go to the profile of TomMacTom

    TomMacTom

    Marketer in residence at venture capital firm, Forward Partners. Likes: growing companies, techno, geopolitics.