What Does The Best Amazon Vendor Central Analtyics Opportunities Look Like? 3 Critical Examples — Until recently, there was no modern Amazon Vendor Central API. This made reporting manual and messy. Also, the legacy Amazon Vendor Central EDI was one of the common reasons Vendors required significant technology investments due to the complexity of that platform. Amazon Vendor Central (Vendor Central) now offers merchants access…

Automation or Manual Downloads; Exporting Inventory Reports — An inventory report lets you know exactly how many items are listed for sale in the Amazon Seller Central account, including each Amazon marketplace you are in. …

Making smarter decisions with direct, automated access to Amazon search data — To make your products appear in Amazon search results, Seller Central and Vendor Central merchants need to provide keywords that potential customers might use when searching for a product they want to buy. Keywords are the words search engines use to match an ASIN with a query — in this…

Unifying your marketing and retail analytics with TapClicks and Openbridge — Are you stuck manually downloading and managing 100s reporting of spreadsheets across your clients? Is campaign reporting time-consuming, expensive, and error-prone? If you answered “yes!”, join us for a live webinar where we will show you how to start harnessing the power of automation using the Amazon Advertising API. This…

Supercharge Your Online Marketing Strategy — As of June 2022, the Amazon Advertising team offers the Amazon Marketing Stream service beta. The service delivers near real-time performance data to advertisers. Amazon Marketing Stream will allow you to unify and analyze hourly feeds of advertising data in a private, trusted data lake or cloud warehouse allowing you…

Understanding which KPI for Amazon will help provide insights into Seller Performance — Amazon KPI metrics are an essential part of any marketing plan. Without them, there would be no way to determine if your efforts were successful and if your media investments are paying off. In addition, Amazon KPIs for retail fused with marketing metrics help you see what works and what…

Amazon KPI Examples For Optimizing Retail Operations On Seller Central — In today’s digital world, online business owners need to use every tool available to them by leveraging multiple channels to connect with targeted audiences. This requires seamless interaction between all channels and a strong understanding of the data analytics behind the success of each channel. Key Performance Indicators, better know…

We are excited to announce Google Data Studio users can now leverage our Amazon Seller Central (SP-API) partner connectors. The SP-API, formerly known as Amazon MWS, delivers a new type of seller tool that gives business and marketing teams new analytics capabilities. Google Data Studio paired with Amazon Seller Central…

Amazon Advertising reporting data supercharged comprehensive reporting tools like Data Studio — We are excited to announce Google Data Studio users can now leverage our Amazon Advertising API data integration. Google Data Studio is a free Google analytics tool that allows you to create interactive and shareable dashboard-style reports, which can be incredibly useful for marketers that need to move beyond the…