Thomas Hopkins – Medium

Thomas Hopkins

Thomas Hopkins

The Different Roles in Marketing Defined: Hire the Right Talent for Your Business

Jun 10

Jun 10

Thomas Hopkins

Maximizing Profit: 3-step System to Find the Optimal Media Mix

Introduction:

Jan 25

Maximizing Profit: 3-step System to Find the Optimal Media Mix

Jan 25

Thomas Hopkins

The DNA of Great Performance Marketers: An Objective Look at Key Skills

Oct 22, 2023

Oct 22, 2023

Thomas Hopkins

To CAPI or not to CAPI

Server-side Event Integration

Aug 16, 2023

To CAPI or not to CAPI

Aug 16, 2023

Thomas Hopkins

Product-Market Fit vs Growth-Market Fit

Both are required to achieve the coveted hockey stick growth

Aug 9, 2023

Product-Market Fit vs Growth-Market Fit

Aug 9, 2023

Thomas Hopkins

ROAS is the Wrong Metric: How to optimize growth channels for profit maximization

A quick note on MAU Vegas

Jul 25, 2023

ROAS is the Wrong Metric: How to optimize growth channels for profit maximization

Jul 25, 2023

Thomas Hopkins

Successful Channel Launch and Incremental Growth: A Guide for Marketing Professionals

Hello everyone! Thank you for joining me today as we delve into the exciting world of evaluating and launching new channels for incremental…

May 19, 2023

Successful Channel Launch and Incremental Growth: A Guide for Marketing Professionals

May 19, 2023

Thomas Hopkins

5 things you should brush up on before a Performance Marketing Interview

About me: I have run performance marketing for over 20 brands as a full time or fractional growth leader. The most notable brands include…

Apr 28, 2023

Apr 28, 2023

Thomas Hopkins

Growth Dashboard

Every client I work with focuses on only one of these attribution models. That is a mistake. You need to use all of them to be effective.

Apr 2, 2023

Apr 2, 2023

Thomas Hopkins

Thomas Hopkins

Founder @Growthops, Former head of performance marketing @MasterClass, Lyft, and Penn National, @Stanfordalumni, @CorvinsMBA, Angel Investor, Ex-Pro Athlete

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