Thomas MüllerHow the Travel Industry can stay ahead with Geofencing TechnologyTravelling is easier than ever before, with endless resources available at our fingertips to research, plan, and share trips. This also…Sep 16, 2019Sep 16, 2019
Thomas MüllerWhat is Google Hotel all about?With Google Hotel, lodgings receive direct bookings at rack-rate in their own reservation system (Nightsbridge for example). Unlike with…Apr 9, 2018Apr 9, 2018
Thomas MüllerWhat does SEO actually mean?Fundamentally, SEO refers to the idea that your digital presence is developed and organised in such a way that search engines, particularly…Apr 9, 2018Apr 9, 2018
Thomas MüllerHow lodge owners and hoteliers overcome the marketing challenges with ever changing technology…Marketing is a minefield with numerous tasks, dozens of new technology and angles of attack. Here are some of the effective measures that…Apr 9, 2018Apr 9, 2018
Thomas MüllerDon’t fight the increasing popularity of OTA’s. Here’s why…Over the last few years, I have found that many role-players in the tourism industry are still fighting the inevitable future and are…Apr 9, 2018Apr 9, 2018
Thomas MüllerA true Namibian success story for the Namibian hospitality and tourism industryrainmaker digital, a small Namibian startup company won the most prestigious HSMAI Adrian Award over 1100 established Digital Marketing…Apr 9, 2018Apr 9, 2018
Thomas MüllerRainmaker’s clients score more than 4 million views for Namibia in 2017In December 2017, the unique rainmaker VISTA.360 virtual tours, powered by Google Street View Trusted, was viewed by more than 3 million…Apr 9, 2018Apr 9, 2018
Thomas MüllerMarket disruption is inevitable in the age of innovation — but how do you manage it?Airbnb has disrupted the local Namibian hospitality market, much like it did in other countries. It created a new market and proposition…Apr 9, 2018Apr 9, 2018