For most of history, we just did the work our parents did. If the dad grew wheat, then the son grew wheat. If mum cleaned and cooked, then daugther cleaned and cooked. There was often no need, desire or possibility to go beyond that. Then, in the mid-20th century the idea of a ‘career’ and growing your status and skills became popular. But now, not even a career is enough, we also need to enjoy it, maybe even love our work!

This is a very, very new way of looking at the purpose of work.

Now we are also confronted with AI, which is estimated to replace 80% of today’s jobs in 10 years and with new jobs we don’t know yet. …

Thomas Pagliaro

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