Unlike the Like Button

Thom Burton
4 min readApr 3, 2018

I originally wrote this as a post in a Facebook group that I am a part of. The group is about encouraging others as they begin their work at home business and lifestyle.

A member was asking for advice about using social media [particularly Facebook] as a means of promoting their business. I had planned on just making a comment on her post. I then decided to create a post out of my comment. After reading an article on Medium, and commenting on it as I like to do, I felt the need to share my thoughts on in an article on Medium.

Here is what I wrote on that post.

“I have found one of the most effective things you can do with FB to promote what you do is engage with people. On FB that means stop using the like button and actually write a comment.

How many times do you give a thumbs up to someone in real life when they make a comment or offer an opinion? Why should Facebook be any different?

If what you read is important enough to respond, then type in some words. Do you know what can happen if you do that? A conversation can start, a friendship can form, a sale can be made.

I remember a saying from when I was in an MLM fifteen years ago; “People don’t care how much you know, until they know how much you care.”

--

--