…“there is a 100 percent chance that all of us will one day die. What will people remember about us? Who will remember what I did to make this world better? We remember Shakespeare because of what he contributed to the world. That’s the goal of life, to make the world better. My philosophy is that every human being has the chance to do that. A taxi driver, a cook, a scientist — we all contribute. But you can’t make the world a better place if nobody remembers what you did. It’s all based on the memory you have.”
The country is in a very grave crisis. That’s what we should be talking about, not the internal travails of the Labour Party. The Brexiteers have no plan; they began backtracking on their promises within hours, which may well produce a firestorm of fury in the coming months; we have a lameduck Prime Minister; the economy faces turmoil, as do jobs and people’s living standards; xenophobia and racism have been given renewed legitimacy, and social media abounds with reports of people being told to “go home” (and a lot worse); the country is more bitterly divided (and in so many different ways) than it has been for generations; Scotland is on course to leave and precipitate the break-up of the country, and who can blame them; the Northern Ireland peace process is under threat; the hard right of the Tory Party is on the cusp of power; and the EU — fearful of its future survival — is preparing to offer punitive terms to Britain. We may well be at the beginning of the biggest calamity to befall this country since the end of the war.
…t that it’s less about demographics and more about a customer’s values that drive buying decisions. Quality and not quantity of content is what matters. Even the most amazing content needs to be seeded across multiple resources so that it reaches the influencers that can help it go viral.
…t that allows marketing easy and frequent interaction with teams that have this industry knowledge. Since content marketing is usually only a priority for the marketing team, companies should consider incentivizing people to collaborate with marketing on content creation and make this part of the scheduled responsibility.
Content strategy is the essential part of customer acquisition process. The more you educate prospects, the more likely you’ll close the deal. Educate them about their pains, possible solutions, and how your product solves their problems. Companies with a balanced approach to content experience greater demand and a shorter sales cycle. Educational content improves demand and sales cycle can be shortened by addressing customer’s main …