Review of the Trendiest Makeup Brands of the Year
In the ever-evolving world of beauty and cosmetics, staying up to date with the trendiest makeup brands is essential for makeup enthusiasts and professionals alike. Each year brings a wave of new products, innovative formulas, and exciting collaborations that captivate the beauty community. From cult-favorite classics to emerging indie brands, the makeup landscape is constantly evolving. In this review, we will explore some of the trendiest makeup brands of the year that have been making waves in the industry.
1. Fenty Beauty by Rihanna
Rihanna’s Fenty Beauty has taken the makeup world by storm since its launch in 2017, setting new standards for inclusivity and diversity. Known for its extensive shade range and high-quality products, Fenty Beauty continues to be a favorite among beauty enthusiasts. From the iconic Pro Filt’r Soft Matte Longwear Foundation to the shimmering Killawatt Freestyle Highlighters, Fenty Beauty offers a wide range of products suitable for all skin tones.
2. Glossier
With its minimalist aesthetic and focus on enhancing natural beauty, Glossier has become a go-to brand for effortless and chic makeup looks. The brand’s Boy Brow eyebrow gel and Cloud Paint blushes have garnered a cult following for their easy application and flattering finishes. Glossier’s skincare-makeup hybrid products have also been a hit, providing a fresh-faced glow to its customers.
3. Huda Beauty
Huda Beauty by beauty mogul Huda Kattan has established itself as a powerhouse in the beauty industry, known for its innovative products and trend-setting looks. The brand’s iconic eyeshadow palettes, including the versatile Nude Obsessions and the vibrant Mercury Retrograde palette, have become staples in many makeup collections. Huda Beauty’s Liquid Matte Lipsticks and faux mink lashes have also gained popularity for their long-lasting wear and glamorous appeal.
4. Pat McGrath Labs
Renowned makeup artist Pat McGrath’s eponymous brand, Pat McGrath Labs, is celebrated for its avant-garde approach to makeup and luxurious formulations. The brand’s highly pigmented eyeshadows, bold lipsticks, and skin-perfecting foundations have garnered praise from beauty enthusiasts and professionals worldwide. Pat McGrath’s limited-edition collections and runway-inspired looks continue to push the boundaries of creativity in the beauty industry.
5. Anastasia Beverly Hills
Anastasia Beverly Hills, founded by brow expert Anastasia Soare, has become synonymous with brow shaping and high-quality makeup products. The brand’s Dipbrow Pomade and Brow Wiz pencils are beloved for their ability to sculpt and define brows with precision. Anastasia Beverly Hills’ eyeshadow palettes, contour kits, and liquid lipsticks have also gained a loyal following for their rich pigments and blendable formulas.
6. Charlotte Tilbury
Charlotte Tilbury is renowned for its glamorous and luxurious makeup offerings that capture the essence of old Hollywood glamour. The brand’s Matte Revolution Lipsticks, Filmstar Bronze & Glow contour palette, and Pillow Talk collection have become iconic staples in the beauty industry. Charlotte Tilbury’s skincare-makeup hybrids and easy-to-use products cater to those looking to achieve a red-carpet-worthy look effortlessly.
7. ColourPop
Known for its affordable yet high-quality makeup products, ColourPop has gained a loyal following for its diverse shade ranges and innovative formulas. The brand’s Super Shock Shadows, Lippie Stix, and Ultra Matte Liquid Lipsticks offer a wide variety of options for creating bold and creative makeup looks. ColourPop’s frequent collaborations with influencers and celebrities keep its product offerings fresh and exciting.
8. Kylie Cosmetics
Founded by reality TV star and beauty mogul Kylie Jenner, Kylie Cosmetics has become a household name in the beauty industry. The brand’s Lip Kits, featuring liquid lipsticks and matching lip liners, were an instant hit upon their launch and continue to be popular for their long-wearing and pigmented formulas. Kylie Cosmetics’ eyeshadow palettes, highlighters, and blushes have also gained attention for their trendy colors and versatile finishes.
9. Morphe
Morphe has become a favorite among makeup artists and beauty enthusiasts for its extensive range of affordable and high-quality makeup products. The brand’s eyeshadow palettes, particularly the Jaclyn Hill and James Charles collaborations, offer a diverse selection of shades and finishes for creating a variety of looks. Morphe’s brushes, setting sprays, and complexion products have also received praise for their professional quality at an accessible price point.
10. Urban Decay
Urban Decay is known for its edgy and trend-setting makeup products that cater to those looking to experiment with bold colors and textures. The brand’s Naked eyeshadow palettes, All Nighter Setting Spray, and Vice Lipsticks have become iconic staples in many makeup collections. Urban Decay’s commitment to cruelty-free and vegan formulas has also resonated with consumers seeking ethical beauty options.
These are just a few of the trendiest makeup brands of the year that have captured the hearts of beauty enthusiasts worldwide. Whether you prefer natural and minimalist looks or bold and experimental makeup styles, there is a brand out there for everyone. By staying informed about the latest product releases and collaborations, you can keep your makeup collection fresh and on-trend.
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Remember, makeup is a form of self-expression and creativity, so don’t be afraid to experiment with different brands and products to find what works best for you. Whether you’re a makeup aficionado or just starting your beauty journey, there’s a world of possibilities waiting to be explored in the realm of makeup brands. Stay curious, stay beautiful!
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