deacon webster6 Ways Maternity Leave Can Make You a Better CreativeBy Jillian Dresser, Walrus Creative DirectorJan 30, 2020Jan 30, 2020
deacon websterinWalrus NYCThe Signaling Significance of Super Bowl Ads (or Why Clients Should Still Spend $5 Million)The Super Bowl is upon us once again, and this year’s cost per spot has hit a new high of $5.05 million.Feb 1, 2018Feb 1, 2018
deacon websterinWalrus NYCWhy CMOs Shouldn’t Hate Agencies That Are Lion-ObsessedIn John Immesoete’s article Here’s Why CMOs Hate Agencies That Are Lion-Obsessed, Immesoete describes a CMO who came to his agency and told…Jun 23, 2017Jun 23, 2017
deacon websterinWalrus NYCThe Case For Brand Scarcity In An Era Of Abundance And AccessibilityWe live in a time of abundance. Advances in technology have torn down barriers of acquisition and made it possible to receive most any good…Jan 24, 2017Jan 24, 2017
deacon websterEffectiveness is the New Black.I had the honor of taking part in the final round judging of the Effies last week, and one thing that struck me was the number of senior…Mar 8, 2016Mar 8, 2016
deacon webster2016 — Is the advertising apocalypse upon us?The extinction of the advertising industry. It seems that every January, the pundits proclaim that this is actually the year that it will…Jan 14, 2016Jan 14, 2016
deacon websterAd Agencies, Are You A Mac Or A PC?It’s the question that seems to be constantly on the minds of the advertising trades: Should marketers consolidate all of their advertising…Sep 25, 2015Sep 25, 2015