Are You Pronouncing Your Fashion Lingo Correctly?

Mispronouncing the biggest names in the fashion scene is an embarrassing faux pas that you don’t want to get caught making. It’s almost as bad as wearing a hideous pair of Crocs.

But your days of butchering major brand names and fashion-speak has finally come to an end. Now, you can tell your friends about your new zhee-von-she bag or your gair-lahn perfume when they ask about it. What’s the latest in oht koo-tyoor? Why, darling, anything sheek, of course!

Here are some of the most commonly mispronounced words in fashion and beauty, plus a phonetic guide on how to say them right!

Agnès B — ann-yes-bay

Balenciaga — bah-len-cee-ah-ga

Bulgari — buhl-guh-ree

Chic — sheek

Christian Louboutin — christian loo-boo-tahn

Dolce & Gabbana — dole-chey and guh-bah-na

Guerlain — gair-lahn

Haute couture — oht koo-tyoor

Hedi Slimane (ex-creative director for Yves Saint Laurent and Dior Homme) — ed-ee slim-ahn

Hermés — air-mez

Hervé Leger — air-vay lay-jah

Hervé Leger Fall/Winter 2016

Issey Miyake — ee-say mee-ah-kay

Jean Paul Gaultier — zhon paul go-tee-ay

Lanvin — lahn-vahn

L’occitane en Provence — lox-ee-tan on pro-vaunce

Louis Vuitton — loo-ee vwee-tahn

Marchesa — mar-kay-zuh

Marchesa Spring/Summer 2016

Moschino — mos-kee-no

Nicolas Ghesquière (creative director of Louis Vuitton) — nee-coh-la guess-k-yair

Olivier Rousteing (creative director of Balmain) — oh-liv-ee-aye rhoos-tain

Ombre — om-bray

Proenza Schouler — pro-en-za skool-er

Proenza Schouler Fall/Winter 2016

Ruching — roosh-ing

Shu Uemura — shoe eew-ay-murah

Versace — ver-sa-chee

How many did you get right? What are some other names and words in fashion that we’ve been mispronouncing? Share your inputs in the Comments section below!

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