Greetings from Thrive Labs team!
Developing of Thrive ecosystem reaches an important milestone with the release of the first version of Thrive Tracker.
Tracking system is the key for running a profitable Advertising Campaign. It’s used for monitoring user’s actions and interactions on sites (i.e. on Ad banner) to provide a measure of advertising effectiveness, improve marketing return on investment (ROI) and for re-marketing purpose.
Thrive Tracker specifically can:
- Identify unique users and sessions (i.e. where same user may close and restore work session)
- Recognize users by IP, location, device, browser and Operating System.
How it works
The Thrive Tracker takes connection parameters of users landing on sites where our Java-script code is located. The code is previously added to site with owner permission.
Then Tracker draws up the parameters and sets up a user fingerprint used for provide customized advertising.
Beta Test
We started the Beta Test of Tracker with a publisher network with over 220k websites, owned by our partner Flazio.
Beta Test will last 2–3 weeks to ensure the tracking system works correctly.
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