Top 5 Celebrity Endorsements of the Week

Tapping into the excitement surrounding the NBA Draft, several brands released campaigns that leveraged the influence of top prospects on social media. This week’s top celebrity endorsements include advertisements featuring members of the NBA Draft Class of 2015 as well as current NBA players.

Frank Kaminsky and JCPenney: In the days leading up to the NBA Draft, JC Penney released several videos, which featured former Wisconsin star, Frank Kaminsky, modeling their new line of linen suits.

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Emmanuel Mudiay and Foot Locker: In a series of four co-branded YouTube videos, Foot Locker and Under Armour leveraged top prospect, Emmanuel Mudiay, to show how life will change after he goes pro.

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Andrew Wiggins and Adidas: As the first overall draft pick in 2014, Andrew Wiggins recently starred in a 30-second spot for Adidas to discuss his reimagined look for Draft Day.

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Justise Winslow and AXE: Just hours before the NBA Draft began, AXE partnered with Justice Winslow to takeover the brand’s Twitter account to answer questions related to his grooming game and provide a behind-the-scenes look of the night.

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Kelly Oubre Jr., Myles Turner, and Tyus Jones with Sprite: Partnering with a trio of NBA Draft prospects, Sprite released several videos featuring Kelly Oubre Jr. Myles Turner and Tyus Jones showcasing how they were prepping for Draft night.

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