ATTENTION CLIENTS who were sent this link by Samuel Tait so they can read about how his agency — sorry, his INNOVATION CONSULTANCY — is not a traditional agency: you’re smart, I don’t have to tell you this is just an ad for his company right? How it’s not a traditional agency, how he’s doing things completely differently? You know it’s pretty easy to send an essay to a website and have it “published” right? You know that “fuse human centered design with strategy consulting to drive exponential growth” is just buzzword crap right? And you see “centred” is even misspelled in his bio that he probably wrote himself? Okay good. You don’t have to like ad agencies, but please give your business to a real company. Good talk.