In our previous article we introduced mental model diagrams, some of the theory behind them, and the kind of value we believe they offer organisations. In this more hands-on article, we’ll take you through our process of collaboratively building a comprehensive mental model diagram.


Written by Tiago Camacho and…


Understanding people and what they’re trying to achieve is a key part of a solid design process. Mental model diagrams are a powerful way to achieve this, as they help you map people’s experiences in-depth and in a scalable way.

In the first of a series of articles, we’ll give…

Tiago Camacho

MSc, PhD • Senior UX Designer@SEEK

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