Zappos created a disability line without talking to actual disabled people.
The Inclusive Liz Jackson

Hi Liz,

Thanks for sharing this story/thought.

I believe that if we live long enough, one way or another, we will all develop some kind of disability — these stories are about all of us. So, even if by very selfish reasons, we need to/must create a more inclusive community and society…sorry if I’m politically incorrect as that is not my intention.