Capitalizing on Black Friday to boost your online ticket sales

4 min readNov 20


As the holiday season approaches, businesses across the globe gear up for the annual shopping extravaganza known as Black Friday. While retailers traditionally dominate the Black Friday scene, there’s a hidden gem for online businesses that often goes overlooked: the opportunity to boost online ticket sales. Yes, you heard it right! Black Friday isn’t just about snagging the latest tech gadgets or scoring a deal on a new flat-screen TV. It’s also the perfect time for event organizers, concert promoters, and theater companies to capitalize on the shopping frenzy and give their ticket sales a significant boost.

Creating Irresistible Deals

The key to winning the Black Friday game is to create irresistible deals that grab attention and prompt potential attendees to make impulse purchases. Consider offering limited-time discounts on ticket prices, exclusive bundled packages, or early access to premium seating. Make sure your deals are too good to pass up, enticing even the most frugal of shoppers to splurge on a night out.

Image by Freepik

“Who needs another blender when you can gift yourself the experience of a lifetime? Step aside, kitchen appliances; it’s showtime!”

Leveraging the Fear of Missing Out (FOMO)

Black Friday is the epitome of FOMO, and you can use this psychological trigger to your advantage. Craft your marketing messages in a way that emphasizes the exclusivity and time-sensitive nature of your deals. Remind potential attendees that missing out on your discounted tickets means missing out on an unforgettable experience. Create a sense of urgency to prompt swift decision-making.

“FOMO: The only force stronger than the gravitational pull of a Black Friday sale. Don’t resist; it’s science.”

Harnessing the Power of Social Media

Social media is your best friend during Black Friday. Leverage platforms like Instagram, Facebook, and Twitter to spread the word about your incredible ticket deals. Consider running targeted ads to reach potential attendees who might be scrolling through their feeds in search of the next big thing. Engage your audience with captivating visuals and compelling copy that highlights the value of attending your event.

Photo by Karsten Winegeart on Unsplash

Partnering with Influencers

Influencers hold immense sway over their followers, and collaborating with them can give your ticket sales a substantial boost. Identify influencers whose audience aligns with your event and work out partnerships that involve them promoting your Black Friday deals. Their endorsement can add a personal touch to your marketing efforts and encourage their followers to jump on the bandwagon. We’ve discussed this in depth in one of the previous stories found here.

Optimizing Your Website for Smooth Transactions

There’s nothing worse than a potential customer ready to make a purchase but facing a clunky and confusing checkout process. Ensure that your website is optimized for a seamless user experience, especially during the Black Friday rush. Streamline the ticket purchasing process, minimize the number of clicks needed to complete a transaction, and, most importantly, ensure that your website can handle increased traffic without crashing.

Image by on Freepik

Rewarding Early Birds

Encourage early ticket purchases by rewarding those who take advantage of your Black Friday deals. Consider offering exclusive perks such as VIP access, backstage passes, or even a meet-and-greet with performers for the first X number of customers. This not only incentivizes early buying but also adds an extra layer of excitement for your attendees.

“The early bird gets the worm, but in this case, the early ticket buyer gets the VIP treatment. Worms not included.”

Post-Black Friday Follow-Up

The momentum doesn’t stop when the clock strikes midnight on Black Friday. Implement a strategic follow-up plan to keep the buzz alive. Send out thank-you emails to those who purchased tickets and include exclusive post-Black Friday offers for those who might have missed the initial sale. Keeping the excitement alive in the days following Black Friday can result in additional sales and extended engagement.

“Post-Black Friday blues? Not here! It’s more like post-Black Friday encore. Because who says the party has to end?”


In conclusion, Black Friday isn’t just for the retail giants; it’s an opportune time for event organizers to shine. By creating irresistible deals, leveraging FOMO, harnessing the power of social media, partnering with influencers, optimizing your website, rewarding early birds, and implementing a post-Black Friday follow-up plan, you can turn the shopping frenzy into a ticket sales bonanza. So, gear up, put on your marketing hat, and get ready to make this Black Friday a blockbuster for your online ticket sales.



Tickera is a top-tier event ticketing system designed for WordPress. Our team helps event organizers and businesses streamline their ticketing process.