Embarking on the Online Event Ticketing Adventure

4 min readNov 13


If you’re reading this, chances are that you’re seriously considering event ticketing as your profession. Congratulations!

So, you’ve set your sights on navigating the bustling world of online ticketing for events. Buckle up, because we’re about to embark on a journey full of insights and tips to pave the way for your entrepreneurial expedition.

Setting the Stage

Before diving into the intricate layers of this business venture, let’s ponder a critical question: Why online event ticketing?

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In a world where gatherings, from concerts to workshops, are abundant, there lies an enormous market for ticketing. The convenience of online ticketing not only caters to the tech-savvy but also revolutionizes how people access and engage with events.

The Blueprint: Key Steps to Launch

1. Define Your Niche: Like a seasoned performer, find and define your spotlight. Are you focusing on music festivals, conferences, sports events, or a mix? Take enough time to analyze and fully understand your niche as this will help you shape your strategies and set the tone for your platform.

2. Legal Limbo: Ah, the bureaucracy dance! To operate smoothly, dot those ‘i’s and cross those ‘t’s. This involves licensing, compliance with local laws and regulations, and understanding the legalities of ticket selling in your region. Of course, nobody expects you to just know all this, so the best thing to do is to hire a professional a.k.a. lawyer that will steer you in the right direction and make sure you read and understand all the fine print.

3. Platform Prowess: Invest in a robust, user-friendly platform. Your platform is the stage for your performances — make sure it’s easy to navigate, secure, and provides a seamless ticket-purchasing experience. The choice you make here can either cause or save you a lot of headache once you start selling your tickets.

4. Pricing Panache: Find the sweet spot in pricing. Balance profitability with customer affordability. Employ different ticket tiers or packages to cater to various audience segments. The pricing can be a powerful marketing strategy as we have discussed here.

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5. Marketing Maestros: You’re the maestro, orchestrating a symphony of marketing strategies. Utilize social media, SEO, email campaigns, partnerships, and influencers to create a buzz around your events.

6. Customer Care Choreography: Excellent customer service is your encore. Provide support for ticket buyers, event organizers, and even on-site assistance. A positive experience can create a fan base for your platform and, you know, this tends to be helpful when running a business.

The Devil in the Details

Payment Gateway Ballet: Choose a payment gateway that’s reliable, secure, and offers diverse payment options. Customer satisfaction and trust hinge on a smooth transaction process.

Security Swan Song: Safeguard your platform against ticket scalping, fraud, and data breaches. Implement measures to ensure a secure ticketing environment.

Mobile Optimization Melody: Mobile is king. Ensure your platform is optimized for mobile devices. The ease of buying tickets on-the-go is a game-changer. So, if you will be running your website using WordPress, you should use a robust, well-optimized theme.

A Symphony of Success Stories

Learn from the greats who have conquered this space. Eventbrite, Ticketmaster, and others have established themselves in the industry. Study their journey, their strategies, and their successes but also learn from their mistakes, making sure you don’t make the same ones.

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Ongoing Curtain Calls

Adaptability Aria: The industry is a living organism, constantly evolving. Stay updated with technological advancements, changing customer preferences, and market trends.

Feedback Finesse: Listen to your audience. Collect feedback and adapt. Understanding what works and what needs improvement is the key to long-term success.

A Witty Encore

Creating an online event ticketing business is like planning a grand event itself. It requires meticulous planning, an understanding of your audience, and a dash of showmanship.

Remember, it’s not just about selling tickets; it’s about crafting experiences. So, go ahead, set the stage, and let the show begin!\

But hey, if the journey of a thousand miles begins with a single step, then your business venture begins with that first ticket sale.

In Conclusion

Launching an online event ticketing business is akin to orchestrating a symphony — there are highs, lows, crescendos, and diminuendos. It requires a balance of creativity, business acumen, and adaptability. But don’t get disencouraged, as with the right planning, strategies, and a touch of your unique style, you’re bound to create a memorable performance in the world of online event ticketing. So, take that leap, and may your journey be filled with standing ovations!




Tickera.com is a top-tier event ticketing system designed for WordPress. Our team helps event organizers and businesses streamline their ticketing process.