Increasing revenue of your WooCommerce-based shop

6 min readMay 17, 2023

So, you are ready to take your business online and start selling products through your own e-commerce website? Congratulations! With more and more people shopping online, creating an e-commerce website can be a smart move to expand your reach and grow your business. And if you’re building an e-commerce website using WordPress, it is very likely that you are already using or seriously considering WooCommerce as a solution. It is free and relatively easy to set up. But setting up shop is only the first step and the revenue you can gain through it vastly depends on sometimes easily overlooked details. So, here are some tips to help you kickstart your WooCommerce-based website.


First things first, let’s talk about pricing. Yes, this might seem way too obvious to even think about it. However, the way you price your products can have a big impact on your revenue. Of course, you already know this but there are a few sneaky tips that can easily increase your revenue considerably.

One of the most effective pricing strategies is to offer discounts for bulk purchases. You know, like “buy one, get one free” or “buy five and save 10%.”

People love feeling like they’re getting a deal, and this is a great way to incentivize them to buy more. Plus, it’s a win-win for you because you’re still making a profit even with the discount. Another pricing strategy is to offer tiered pricing based on the quantity purchased. For example, you could offer one price for 1–10 items, a lower price for 11–20 items, and an even lower price for 21+ items. This encourages people to buy more to get the best deal, and again, you’re still making a profit.

Photo by Artem Beliaikin on Unsplash

Now, in order to bring this to your WooCommerce-based website, you will need a third-party plugin… and there are plenty of plugins for this, most notable being WooCommerce’s own Buy One Get One. Yes, it is a premium plugin with a premium price tag but the price is easily justified by what you’re getting out of it. Of course, there are also some free alternatives such as Pricing Deals, Advanced Deals, Discount Rules, and many others.

Product Description

Yes, I know, writing product descriptions isn’t the most exciting thing in the world. But trust me, it’s important. You want your product descriptions to be clear, concise, and compelling.

Make sure you highlight the features and benefits of your products, and use language that speaks directly to your target audience.

Another tip for product descriptions is to use high-quality images and videos. People want to see what they’re buying, and visuals can be a powerful selling tool. Make sure your images are well-lit, high-resolution, and show the product from multiple angles. And if possible, include a video that shows the product in action.

Upselling and cross-selling

Of course, as with any other shop, you have more expensive products that you would prefer to sell. So, upselling and cross-selling tactic is a very effective technique for increasing revenue. Upselling involves suggesting a higher-priced version of the product a customer is currently viewing, while cross-selling involves suggesting complementary products to the one a customer is currently viewing. You can use the “Related Products” and “Upsells” sections in WooCommerce to showcase these options. Of course, you should make sure that selected related products make sense to a customer so choose products that are relevant and add value to the customer’s purchase.

Abandoned cart recovery

Did you know that an average of 70% of online shopping carts are abandoned? That’s a lot of lost revenue! Implementing abandoned cart recovery can help you recover some of those sales. With WooCommerce, you can use plugins like WooCommerce’s own Abandoned Cart Recovery or a free alternative such as Abandoned Cart Lite for WooCommerce to send automated email reminders to customers who have abandoned their carts. You can also offer a discount code or other incentive to encourage customers to complete their purchases.


Now, let’s move on to marketing. You can have the best products in the world, but if nobody knows about them, you’re not going to make any sales. One of the most effective marketing channels for WooCommerce is email. You can use email to promote new products, offer discounts and promotions, and keep your customers engaged. Of course, for this to work, you will need to first build your customer base but it is important to think about this right from the beginning and use services such as Mailchimp to collect email addresses of your customers. Using Mailchimp in conjunction with WooCommerce is rather easy with the official free plugin found here.

Photo by Melanie Deziel on Unsplash

Another effective marketing channel is social media. You can use platforms like Facebook, Instagram, and Twitter to build your brand awareness and reach new customers. Make sure you’re posting regularly, engaging with your followers, and using hashtags to increase your visibility. And remember to be as creative as possible when it comes to social media. Speak the language that your target group understands, use clickbaity titles, tease with the carefully selected images,… use your imagination and make it so that once you publish something, even you want to click on that and see what’s behind it.

Analyze & Optimize

Making money in an e-commerce business is all about understanding your customers and their needs. So, it is very important to analyze your sales data and optimize your e-commerce website accordingly. Now, since mind reading is yet to be discovered, the second best thing is paying close attention to the customer behavior on your website. And there are some great but also free tools for that. For example, WooCommerce even has built-in reporting functionality that can help you track sales, analyze customer behavior, and identify areas for improvement. And if you want to dig even deeper, you can also use Google Analytics for WooCommerce to gain even more insights into your website’s performance.

Photo by Stephen Dawson on Unsplash

Customer service

Finally, let’s talk about customer service. This might not seem like a revenue-boosting tactic, but in reality, it is. Good customer service can turn a one-time customer into a loyal, repeat customer. Make sure you’re responding promptly to customer inquiries, resolving any issues quickly and professionally, and going above and beyond to exceed customer expectations. Deal with all of your customers and respond to any of their feedback even if it is filled with negativity. It is one thing that customer is not satisfied with the product but it’s a whole different story if they’re not satisfied with YOU. This leads to negative reviews, bad-mouthing around, and all the other stuff that can greatly affect your business. But, if you respond to every comment respectfully and with a positive attitude, you might lose a customer but you will boost the confidence of other customers when they see that you care about your business.


Increasing revenue using WooCommerce is all about understanding your customers’ needs and preferences, and making it as easy and enjoyable as possible for them to make a purchase. By implementing these tips and tricks, you can easily optimize your e-commerce website and start seeing an increase in sales. Good luck!



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