What should you, as a product team working with a designer, do instead? Involve the designer in your user research process. Teach her about the product and the company. Explain to her why do you even think this product is needed, and why the platform you chose is the most suitable solution. Give her the 3 main goals this product needs to achieve, what would success mean for you? Elaborate on all the features that you believe are required, and why. Help her make sure she won’t be missing anything relevant.
…d experienced. When users were happy, I was happy. When they were frustrated, I was frustrated too. Once ownership and our individual contributions become diluted, this connection starts to fade. This is the moment, I’d argue, when quality starts to suffer.