The online and traditional markets are interconnected; you cannot separate the two.
However, in the online world, to be efficient, you must use different tactics. Online, fraud is more widespread because it is easier to cheat, and it is more difficult for brands and sellers to identify and crack down on it. Furthermore, it is easier for fraudsters to disappear and quickly relist themselves under another identity.
More than likely, online fraud is a bigger issue for your business than you realize, and it is growing over time too!
In this article, I will just focus on the following fraud…
Initially, the mission was clear: to offer legal support from the very first steps of the start-up, which is essential for its development.
The obstacles were known, at least we thought so! A certain fear, even an aversion to being assisted by legal advisors: a service whose initial added value is not obvious, a prohibitive and not very transparent cost, a risk of being considered as of second importance compared to more mature clients.
The challenges naturally stemmed from such obstacles and could be summarized as follows:
- Convince, through examples and real-life experiences, that legal support is essential from…
Being reluctant to digitalization is sometimes still in vogue. Maybe because we are not familiar with it or because code is behind lots of tools we use at least once a day and we do not understand how it works. And for this simple reason, we need to embrace code and not fear it. …
Content strategy is a roadmap that allows you to produce relevant content in line with both your business objectives and customers’ needs. In other words, it is the framework that you set up to ensure that each piece of content you will create in the long term serves a specific business goal while bringing value to your customers.
Cloud computing has been a trending topic for a few years now. Yet, many businesses still don’t seem to know how to take advantage of cloud-based solutions. It might be because the awareness of their benefits remains insufficient — even though “the cloud” basically surrounds us nowadays.
As the popularity of SaaS model increases, though, it’s only a matter of time before cloud-based solutions power a lot more companies. Here’s what SaaS & cloud-based solutions can do for your business and how to make good use of them before your competitors do.
Essentially, cloud computing revolves around storing and accessing…
In this article I will focus on companies operating via an indirect distribution model, in Europe.
In such a situation you may experience complex challenges due to a lack of channel control.
The 4 critical success factors for manufacturers are to:
Customer data is the ‘’Gold’’ of the 21 st century. Companies able to effectively capture, and use such data to send customers relevant, personalized offers…
One fundamental before we stuck in: make friends with your comms function. First, get their buy-in for what you want (and need) to say, and providing you win them over with a little charm, this will give you a good understanding of what you’ve got to play with. They’ll know what else is going on that could compliment or support your message, help you tailor tone of voice to different audiences, and they ‘ll have a direct line to the top to get some all important endorsement from senior management.
Gradually, more technology is being developed to be secure by…
“ Digital transformation is about corporate change ‘’
Digital transformation is happening in all industries, at different speeds: The entertainment (books, music, videos…) and travel industries were the 1 st to be transformed. The retail industry came next. The banking, insurance and healthcare industries are still in very early stages of this difficult journey.
A frequent misconception is to believe that it can be led by the sales manager because it is just a different route to market. Other companies, often very strong brands, believe it is all about transformation to digital marketing.
The truth is a lot more complex…
If we have no job, not finding a job is stressing.
If we have too much work, we stress of not finishing on time and meeting the deadlines.
If we have too little work, we stress of not knowing what to do.
Any situation can become, if we want it to, our new source of stress.
When asking people what is the source of their stress, they will often say that this person or this situation is the problem. If this situation or person would disappear, the stress would disappear to be gone.
Is the situation or the person the…
The generational change, the digital transformational tsunami, new political, economic and environmental challenges are shaping day after day our work environment, which is becoming more and more VUCA — for volatile, uncertain, complex and ambiguous. All of this fundamentally questions our relation to work, bringing on the table the need for more agility, mobility, emerging skills — and resilience, too.
It’s a radical shift of paradigm: it seems today we should think of ourselves as LEGO bricks, being able to adapt and integrate into different teams and constellations — and to remain useful in the long run, while in the…
Get a crush on your next Tech Job :)