If You Can’t Be the Best, Change the Category
Jeff Goins

This is great! Reminds me of a quote I heard the other day “don’t compete, dominate”. In a world where everyone is seemingly in competition, it is important that we take a step back and think of how we can actually bring our authentic self into the mix. I am currently running my own race by inspiring others with my writing, trying to add value to everyone I connect with and being a step ahead with the issues that affect my clients/candidates. In the knowledge that recruitment is such a saturated market, I find that this works well and allows me to cut through the noise.

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