Web 3.0 projects have seen an explosion of creativity, from peer-to-peer ridesharing and tokenized real estate to cryptolending. The innovation promises to transform the world.
But there’s a problem.
Even though they’ve assembled brilliant teams, Web 3.0 projects have yet to resonate broadly. Not enough people understand the technology or realize its value. At best, they’re confused by it. At worst, they’re opposed to it.
As a result, mass adoption has been minimal.
We believe poor communication strategies have impeded wider adoption.
More specifically, Web 3.0 projects have struggled to tell their stories because:
- Web 3.0 projects get caught in the technobabble weeds. They use terminology that customers and investors simply don’t understand. It’s great that you’re Turing complete, but it’s meaningless if you can’t explain why this matters.
- Web 3.0 projects lack strategies to communicate their value to journalists. Even experienced tech reporters have limited understanding of what the quickly evolving technology’s new phrases and developments actually mean. Ventures specializing in these technologies struggle to engage mainstream media, so coverage of their projects has been lacking.
- Leaders of Web 3.0 ventures often deliver presentations about their projects that ramble and confuse. All too frequently, investors, conference goers and media are left baffled by CEOs who get bogged down in the minutiae, losing sight of the big picture of why people should care.
Indeed, the Web 3.0 community can seem trapped in an echo chamber of terminology that few on the outside comprehend. This virtual tribe of technologists speaks a new language — one that has yet to become part of the general public’s lexicon.
That’s why translators are needed. That’s why people with experience turning complex topics into comprehensible stories are needed. With the right translators, Web 3.0 technology can inspire wide audiences of people. It can experience mass adoption. And it can create the kind change that it promises the world.
That’s where Tiga comes in.
We have worked as journalists, including as a foreign correspondent with the Washington Post. We have worked as policy experts, including as a policy aide at the White House and State Department. And we have worked around the world as technology consultants, including leading business development in Asia for ConsenSys, the world’s largest blockchain venture.
Our skills have been refined after years of communicating blockchain to executives and policymakers in Singapore and South Korea. We know which regulations to watch out for when helping businesses expand in North America or Asia. We can explain revolutions — whether they be ones that unseat dictators in the Middle East or those that disrupt internet monopolies.
Tiga helps take Web 3.0 ventures mainstream.
Our strategic communications can help you:
- Craft compelling narratives to convey your product’s value
- Get mainstream media coverage
- Navigate government bureaucracies and regulations around the world
- Connect with investors, consumers and business partners around the globe
- Accelerate your product’s adoption
Tiga’s team has helped Web 3.0 ventures get coverage in media outlets such as The Financial Times, Bloomberg, and Forbes. And our strategies have helped connect Web 3.0 projects with global investors and other key stakeholders, especially those in Asia, North America and Europe.
Tiga strives to communicate value.
We do this by offering clients a multifaceted engagement that can involve:
- Discovery Session — We kick off our engagement with your team with an intensive, in-person working sessions that examines your capabilities along with goals, key audiences and competitive ecosystem.
- Communications Strategy — Based on the discovery session’s findings, we craft a communications strategy that serves as a roadmap for our partnership. We can incorporate the following services for your strategy’s success:
- Narrative Development & Strategic Communications — We help develop a narrative around your venture and then connect it with target audiences in the North America and Asia. This includes a) mapping key messages to build awareness with target audiens; b) an earned media strategy that gets broad coverage of your venture and its leaders in business, tech and general publications; c) and sponsored content strategy that includes creative ways to advertise across core audiences.
- Core Collateral — We create and implement sequenced strategies to enhance your venture’s adoption. This includes pitch decks and investor presentations along with reports, brochures and infographics.
- Thought Leadership — We create and implement strategies to get key leaders at your venture featured as speakers at major conferences, as commentators in print television outlets and as authors of op-eds in influential news media.
- Press & Public Relations — We proactively use our extensive relationships with the press to help generate positive coverage, as well as pitch stories and respond to media inquiries.
- Events Strategy — We host speaking engagements, private dinners and other high-level forums across the U.S. and internationally, as well as secure invitations and speaking slots at critical global events such as Davos, Aspen Ideas, Concordia, UNGA week, and others.
- White Papers — We write and edit both mini and full white papers.
- Websites — We help build world-class websites for your venture.
- Social Media — We provide advice on account/profile/post structure on social media platforms such as Facebook, Twitter, LinkedIn, etc, as well as help framing social media posts, tweets, etc.
- Video — We produce quality videos for targeting investors, customers, and other stakeholders that highlight your venture.
3. Strategic Engagement — We help your venture establish key relationships within our network of top-tier contacts that include regulators, investors, business partners and other influencers in Asia, along with those in North America and Europe.
- Market Entry — We use our knowledge of North America along with markets across Asia to help position your venture for successful entry in the United States/Canada along with Korea, Japan, Singapore, Indonesia and China/Hong Kong/Taiwan. This includes guidance on the regulatory conditions that vary from each of these countries along with access to regional institutions, such as APEC (Asia-Pacific Economic Cooperation).
- Matchmaking — We do targeted outreach to build and expand commercial relationships, especially in the tech and investor communities in the United States and various Asian countries.
- Delegations — We develop and guide tailored delegations for your venture and key stakeholders in North America and across Asia that go in both directions, aiming to involve the startup and entrepreneurship communities of each area. This can be done in the United States/Canada along with South Korea, China/Hong Kong/Taiwan, Singapore, Japan and Indonesia.
- HR Talent — We place your Web 3.0 venture in touch with top talent for hire, and in turn help talent get connected with key partners across Asia and North America.
If you want your story to have the meaning that it deserves, then let us know. We are ready to turbocharge your venture with a powerful strategy.
Let’s talk!
Tiga’s Founders
