The orthopedics startup success grid
I have been watching ortho startups for 30 years. This simple grid is surprisingly predictive of outcomes. In the grid, I am putting aside all the usual success factors — funding, technology, regulatory pathway, reimbursement, patents, strategic partners, board, leadership experience, product-market-fit — and pitting Leadership aggressiveness against Market tailwinds. I believe that ALL orthopedic startups fall into one of these success quadrants.