A Company You’ve Never Heard of May Have Solved the Password Mess
Scott Rosenberg

I was thinking recently about the European banking system’s negative rates and seniors looking for both security and (modest) growth without risk. It struck me, what you’re now paying for in a bank is two-fold and bifurcated (’almost' binary) spectrum-ends of a traditional bell-curve- 1) the most modern ability to have ultra-liquid pay anywhere technology on a smart phone, the new wallet and 2) the least technological aspect of banking, not getting robbed with your money under a mattress.

We end up in these impossible binds. Doubling-down, trusting the SaaS guys who own the vice seems… well, but what are you going to do, the Music Man has come to town and has a new tune to sell you- so you shut up & dance, as the kids are wont to- no? Um… on… on fleak is it now- so last season, hmm…

FB was going to solve the problem by limiting you to one authentic identity but as the problem has persisted it can only mean Zuck made it worse (while getting very rich) so either Millennials as a group didn’t get the problem or he never intended to fix it.

Previous generations saw the web differently- it wasn’t always-on, you wanted a place to escape to where you could be someone different- tying in all your business, wrapping it up into one identity with your medical, school, financial, now personal and family and dating history always seemed like a horrible, horrible idea leading to a dystopian nightmare of Orwellian proportions- but the Millennials were the whiz-bang coders with their scooters and dev app dev kits who were going to win the war in Iraq, solve racial inequality, bring back vinyl, solve the housing crisis, all with mobile, on-demand, from the cloud, SaaS, as part of a gig, service economy. You just had to buy into the whole FB one identity concept.

Bezos is no Millennial and Amazon was predicated on much the same trend (trigger warning: Millennial hater bullying) but one can argue Amazon wouldn’t have been as successful without FB becoming what it is.

There are deeper issues, you are actually onto something with the existential view of identity: no good will come from trusting the SaaS people on this issue. Or rather much good may come from the next gen of mobile, AR/VR, AI and automation and cloud SaaS but it will be likely not to solve this particular issue but make it worse in some new, as yet unforeseeable way which will be an unintended consequence of this latest 'fix' for identity.

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