People notice color. And it can affect the way a consumer acts. In other words, the right or wrong colors can influence a consumer’s actions. When designing packaging, fashion, a website or whatever it may be or many times the designer may select the swatches that best entice them. But, will that color palette be alluring to everyone, especially the market’s most devoted consumers? That is a question in which all designers and marketers should consider.


The color of love, seduction, violence, danger, adventure, magic and religion. …

Tigran Hovhannisyan

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