“I Want to Build Something… but I Just Don’t Know What”
Recently I was approached by number of people who had some resources (time, money, team) to invest into an idea and build something new. When I asked what exactly they want to build, almost every time I got a response like “Ah, hmm, I don’t know yet… Maybe some platform or a software… What will you suggest?”
Sorry, what?! Are you waiting for me to suggest you what to build? Unfortunately, I need to upset you. It’s not how it works in our days. Today people come up with new ideas, they are full of passion, they go out to meet people and share with them their ideas, they ask for feedback, they make adjustments… They, at least, know what they want.
Here is my suggestion. Have a long walk and brainstorm. Understand what exactly you want to do. If you want to build a new app or a platform, understand the problem it is solving. Understand what’s your target market, who are your potential customers. Then take your idea and test it with your market. Nowadays, it’s very easy to get connected with people and check if your solution is something they need. As soon as you figure out all these, then you can sit down and plan your next steps. This is just the beginning, but it’s crucial, as very many startups don’t pay much attention to this and they fail. As you may know, failing to plan, is planning to fail.
In the stage of conversations with your target market the most important part is to ask right questions and learn how to filter the feedback received. There is a great book on this topic written by Rob Fitzpatrick called “The Mom Test”. Highly recommended for every startup founder to read before building the solution.
If you are already committed to building a startup, then I suggest you to read this first: 6 Crucial Mistakes First-Time Entrepreneurs Make