What it Takes to have a Great SaaS Pricing Page: The Basics
The SaaS pricing page is usually the final factor in the decision-making chain whether to buy your product or not. That’s why you should pay a lot of attention to it and optimize it to get more conversions. Here are several points I think the best SaaS pricing pages have in common:
- They have a clear pricing model and packages. No one wants to check 10 or 20 packages in order to understand which one they need. Keep it simple, something like this: Basic, Pro, Enterprise or Individual, Business, Enterprise. Usually, it’s not recommended to have more than 4 plans on the pricing page. Example: Crisp
- They offer both annual and monthly subscriptions. Especially, in the very early stage, when few people know your brand, it’s relatively harder to get annual than monthly subscriptions. When you offer also a monthly subscription, potential customers may decide to give your product a try for a couple of months and then decide to switch to the annual plan. So do offer both options. Example: Leadpages
- They offer a free trial and/or money back guarantee (e.g. for a 30-day period after purchase). This one is really important when your product is new to the market and people need to first try it. The free trial will give them the chance to check your product, integrate with their system and learn if it solves their needs, so they will be more confident to convert to a paying customer. The money back guarantee is another way to make the potential customers press that “Subscribe” button on your pricing page with more confidence. Example: SpyFu
- They show feedback from their current customers. This is extremely important for converting potential customers into paying customers. When they see testimonials from other companies on your pricing page and learn how your product helped their companies to solve XYZ problem, then the visitors are more leaned towards giving your product a try. You can also show here the logos of well-known companies who currently use your product. Example: Buffer
Another example with customer logos: Drift
- They show a comparison chart between plans if the features are complicated or are too many. Remember that your job on the pricing page is to explain the visitor in an easy way what you offer them and how much will it cost. So if your product has too many features or pricing packages are heavily based on features, then it’s recommended to show a comparison chart so the potential customer can understand what they will get in each of the package and what they will not get. Example: Zapier
- And last but not least: they have an FAQ (frequently asked questions) section on the pricing page where they answer the most common questions the potential customers might have. For example: “How can I change my plan?”, “How can I switch from monthly to an annual plan?” or “Do you accept payments through PayPal?” Example: Hotjar
In my opinion, these are the essentials of a good SaaS pricing page. Of course, it depends on your product a lot and you can fine-tune the page based on your product and learnings you get along the way.
If you want to learn more about marketing and growth, join our space on Quora where the members share useful content, tips, and strategies to grow your startup. Join here — Startup Marketing+Growth.
Originally published on Quora.
Thanks for reading. If you liked this piece, please hold down the 👏🏼 button below so others can find and read it. You can also follow me to be the first to see my stories. Comments are always welcomed.
Join our weekly newsletter and get the best marketing and growth hacking content delivered straight to your inbox.
About me:
Digital marketer, startup founder, entrepreneur. Director of Marketing at TruePublic.
Follow me here on Medium
Follow me on Quora
Follow me on Twitter
Read Next:
What I Learned As a Startup Co-Founder
How to get the first 100 beta signups for your startup with zero marketing budget
