This was originally a Facebook post published on my profile. As it was a pretty long one, I decided to share it on Medium too.

Okay, so something good and quite unexpected happened yesterday…

When around 3 months ago I was discussing with Anna Aria the opportunity of creating a new marketing & growth community on Quora, we didn’t even imagine how fast it could grow. I mean we were kind of sure it would grow and thought we’ll probably have around 5,000 members/followers by the end of this year.

But then, it started growing really fast… way too fast…


Photo by rawpixel.com from Pexels

When you are just starting your SaaS startup, it’s tough to get the first customers on board. They are usually the ones who believe in you and your product from the very beginning. And if you manage to satisfy them, they will be your main ambassadors in the long run.

But how can you find those early customers for your SaaS? What are the ways to acquire them without spending thousands of dollars and spending months on closing deals?

I have been in SaaS business for quite a long time and also advised and helped a number of SaaS businesses…


The SaaS pricing page is usually the final factor in the decision-making chain whether to buy your product or not. That’s why you should pay a lot of attention to it and optimize it to get more conversions. Here are several points I think the best SaaS pricing pages have in common:

  • They have a clear pricing model and packages. No one wants to check 10 or 20 packages in order to understand which one they need. Keep it simple, something like this: Basic, Pro, Enterprise or Individual, Business, Enterprise. Usually, it’s not recommended to have more than 4 plans…


Not in Athens, but somewhere not far, on the calm and beautiful Aegina island

Geneva, Tallinn, Istanbul, Athens… These are the cities I love visiting and I feel happy there. All of them have their specific charm and beauty. While living in Yerevan, Armenia, I love traveling a lot, and I usually do it with my wife if it’s not a business trip.

This time I’m going to write about Athens, the ancient city of gods, souvlaki and frappe. Greece is and always will be in my top 3 list of travel destinations. And a month ago my wife and I decided to visit Athens again and stay there a little bit longer than…


Why so many startup founders and marketers start content marketing and fail and how to avoid that path.

Photo by rawpixel on Unsplash

During the last couple of months, many fellow startup founders have asked me about content marketing. The main questions are usually the same: should they do it and how should they start. There are hundreds of articles on this topic, but still, I decided to share my ideas and experience. Hope this helps.

Content marketing is a hot topic already for several years. It’s getting more and more difficult to get noticed in this cluttered marketplace where everyone seems to have a blog. But there are two news; one good and one bad.

  • Good news — It’s still possible to…


Photo by Martin Reisch on Unsplash

Recently I was thinking about all the stuff that happened to me in the past decade and the lessons I have learned on my way. I have no regrets for the past, but if I were to have an honest conversation with my 20-year-old self, here is what I’d tell him:

  1. Be selective in your battles. Sometimes peace is better than being right.
  2. Control your emotions. Anger is the number one emotion you need to control.
  3. There is no overnight success or a silver bullet. The key is persistence and working hard in the right direction.
  4. Start learning to say…


Photo by Tim Marshall on Unsplash

One may think that the most important skill in life is related to something professional, like coding or marketing, or to something social, like communications or building relationships. Of course, all those skills are important, but there is one skill in life that is crucial and often we don’t even consider it as a skill.

Happiness. This is the name of that skill.

One of the greatest thinkers of our time, Naval Ravikant, once said:

“The most important trick to being happy is to realize that happiness is a skill you develop and a choice you make. You choose to…


Photo Credit: Dustin Lee.

Power up your marketing with these tools in just a week.

Almost 10 years ago when I was launching my first website it was so hard to do everything which is possible now. There was no high-speed internet and no SaaS tools. Social media was just starting to prosper. Everything, started from basic design to email marketing, was a hassle.

Today there is a solution for everything you can imagine. Marketing related tools are not an exception.

I have compiled a list of 19 free tools that will help you level up your marketing efforts.

Design

Canva — If you are not a professional designer or don’t have much experience in Photoshop…


Photo Credit: Cam Adams.

Recently I realized that I did my first startup when I was 17. Two friends of mine joined me on that journey and we built the first tourism portal about Armenia. It was in 2007 and at that time we didn’t even know it was a startup. After a few years I founded another web-based startup, then joined a tech startup as one of their first employees.

One year ago I joined an amazing team as a co-founder to build and launch Inapptics — mobile analytics platform powered by AI.

Each time when working at startups or founding them my…


Congratulations! Now you have a ready product and need to get early beta users to try it and give a feedback. It’s a big enough challenge for almost every first-time entrepreneur. Thank God, today we have all the available resources to figure this out and successfully launch the beta.

We are going to launch the beta version of our product this month, so this guide is also based on what we are doing now and what we’ll do after the beta is launched.

Let’s say you have identified a problem and you have a ready product which solves it. This…

Tigran Hakobyan

Digital marketer, entrepreneur. Director of Marketing at SuperAnnotate. Creator of “Startup Marketing+Growth” community on Quora https://qr.ae/TWGvHG.

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