Tiina Golub – Medium

Tiina Golub
in
UX Collective

Can’t speak to your users? Here’s what you can try

User research is at the heart of human-centered design, but it’s not always possible to speak to users. Here are five things to do instead.

5 min readApr 16, 2024

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Can’t speak to your users? Here’s what you can try

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Tiina Golub
in
UX Collective

How to motivate your team?

Discover the seven common gaps that lead to diminished morale and the most effective leadership strategies to rebuild the team spirit.

9 min readFeb 15, 2024

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Drawing of a person raising both hands and blowing a party horn in celebration.

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Tiina Golub
in
Bootcamp

The UX of e-learning

Key research insights from a project exploring how people learn online.

4 min readJan 6, 2024

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Drawing of a man working on a laptop.

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Tiina Golub
in
Prototypr

Three lessons from 100 design mentoring sessions

This months I hit the first major mentoring milestone on ADPList — one hundred sessions. While mentoring certainly isn’t a numbers game, I…

3 min readOct 30, 2023

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Number one hundred on a pink pedestal.

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Tiina Golub
in
UX Collective

Button labels: is “OK” ok?

Buttons are amongst the most important interactive design elements, so here is a quick guide to labelling them correctly.

5 min readOct 16, 2023

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Large button with a label “Let’s go!”

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Tiina Golub

Whom are you not designing for?

Are ethical and inclusive design synonymous, how to perform an accessibility audit and why the web of the future is like a Wizard of Oz.

5 min readJul 19, 2023

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Illustration for the Wizard of Oz story.

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Tiina Golub
in
UX Collective

Designing friendships: how I use common design methodologies to build meaningful connections

Designers love methodologies, yet are reluctant to use them outside of work. Here is how UX skills can help you develop better friendships!

7 min readJul 4, 2023

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Network diagram showing the web of connections within one person’s social circle.

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Tiina Golub

This is such an interesting topic, thank you for providing a thoughtful overview.

I find it fascinating how differently people interpret the basic five-star rating system depending on the context in which they encounter…

1 min readJun 14, 2023

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Tiina Golub
in
UX Collective

How to do a UX accessibility evaluation?

Digital accessibility is on the rise, but how to ensure your interface meets accessibility standards.

6 min readMay 2, 2023

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An illustration of two woman talking while looking at laptop screens.

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Tiina Golub
in
UX Collective

Usability heuristics in game design

Jakob Nielsen’s ten usability heuristics are broad principles underpinning excellent user experience. But how to they apply to game design?

10 min readMar 29, 2023

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Usability heuristics in game design

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Tiina Golub

Tiina Golub

Senior product designer at Avantra | Design mentor at ADPList. Passionate about inclusive design, behavioural psychology and minimalism.

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