It has been interesting to see how social media in general has changed over the years. Many of the big players of the past like Twitter and Facebook now need to reinvent themselves and do it fast. Facebook might be able to pull it of, Twitter just maybe. But I never saw much hope for Snapchat. No real and easy way of discovering new users to follow (& of course getting followers that easily yourself), it just seemed difficult to be able to pull it off long term. And Instastories was just the final killing move.