How Popsurvey Stands Out (amongst Other Survey Software)
Popsurvey can improve their content and attract more potential customers. We have a look at their content marketing and come to creative ideas on how they can boost their sales and engage with people.
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Company Profile
- Software built in 2011. Popsurvey was then founded and self-funded by experienced CEO Josh Pigford, Advisors Siamak Taghaddos and David Hauser.
- Site is easy to understand, presented clean and simple.
- Easy tool to fill out and customize.
- Intended to make surveys more interesting and entertaining to increase the response rate for the user.
- Target market: SMB, SaaS.
- Prices ranges from $24.00 — $249.00 per month.
Similar Companies
- LimeSurvey (formerly PHPSurveyor) is an Open Source PHP web application to develop, publish and collect responses to online & offline anonymous and non-anonymous surveys.
- SurveyMonkey is flexible and scalable enough to meet the needs of a wide range of people. Quick and easy to design a professional looking, professional acting survey questionnaire.
- FluidSurveys lets you create advanced online surveys and polls in minutes, with its do-it-yourself, drag-and-drop survey tool.
- Responster turns surveys into user experiences which boost response rates. Designed from scratch for today’s diverse world of smartphones, tablets, and browsers.
- CheckMarket is an enterprise web-based survey tool. There are many low cost (free) survey tools out there. What makes CheckMarket different is its focus on enterprise users and their special needs.
Content Concept
An overview of their current website — blog section.
- Mostly product updates like new features, translations and new survey questions.
- Lacks content that could be helpful to people/customers.
- Only one blog was tackled used influencer asking them to share their surveys.
Influencer Marketing
People with expertise in survey creation can create buzz for your business and may attract potential customers.
- Mignon Fogarty, “Grammar Girl” — author, podcaster and founder of Quick and Dirty Tips.
- Zoe Uwem founder at ZU Media. Wrote an article about Survey Questions That Work on Kissmetrics.
- E. Deborah Jay, Ph.D. is the President/CEO of Field Research Corporation and Court-Qualified Expert in Survey Methodology.
- Colin Strong, consumer researcher, blogger, speaker and author of Humanizing Big Data.
- Jenny Keefe is the lead writer of MoneySavingExpert.com. Jenny covers a wide array of subjects, including travel, money-making, mental health and debt, shopping and property. She also blogs about top surveys and how they work.
Content Ideas
- Niche business post. Popsurvey could actually write about certain niches and give them templates on how to design surveys.
- “5 Benefits of Conducting Survey Research”
- “Why Surveys are Still the Best Method for Market Research”
- “7 Best Practices to Make A Comprehensive Product Survey”
- “How Surveys Can Help You Improve Your Customer Relations”
It’s also good to get inspired by existing content. These are the best articles we could find on related topic:
- How to Write a Customer Survey by Tim Donnelly of Inc.com.
- How to Write Good Survey Questions by Mignon Fogarty on Quick and Dirty Tips.
- Turn a Good Survey into a Great Survey by Susan E. Wyse on Snapsurveys.com.
- 10 Essential Tactics for Creating Valuable Customer Surveys by Gregory Ciotti on Helpscout.net.
- Surveys 101: A Simple Guide to Asking Effective Questions by Stephanie Beadell on Zapier.com.
Conclusion
Popsurvey is an easy to market solution. Inbound marketing can be applied. They could do much more, though. Content and outreach for this niche is readily creatable.
We’d like your opinion
What do you think about Popsurvey and our finding regarding its content strategy? Also if you want an analysis of your business such as this just email me and I will get it done for you.
