Meshfire Marketing Analysis (How to market a social media SaaS)

Meshfire is a social media automation tool for teams who want to put an ROI on their efforts.

In this video I inspect their internet marketing and how they are doing in terms of promoting their own SaaS.

What you can learn from the Meshfire Marketing

  • How to write relevant articles on a corporate blog
  • How to push PR as a CEO

Teardown video

Slides

Meshfire SaaS Marketing Teardown from Maerketing

Content

Target Market

For Meshfire marketing, they’re target are Twitter users, mostly teams who need to work against campaign goals.

Metric Driven

Onboarding

Easy, simple. Samuel Hulick would love it.

Content Marketing

  • [+] Blog is well written and informative and updated often
  • [+] Good FAQ
  • [-] No other content marketing or repurposing

Blog

FAQ

PR

PR By the CEO

  • Mostly by the CEO, Eli Israel, who was featured a couple of times about social media and entrepreneurship like these articles on Forbes and Venturebeat.
  • [+] Eli Israel, the CEO, is known successful SaaS.
  • [+] Articles about his knowledge on the blog build trust are and insightful

JV And Integrations

Integrations

Meshfire’s JV marketing

  • [+] Necessary integrations are done to operate the software
  • [-] The integrations are not used to drive traffic

Social Media

Facebook

Facebook User Group

Twitter

Twitter Communication

Meshfire’s social media marketing

  • [+] Twitter account is well-maintained
  • [-] No other channels

Word of Mouth

Customer Testimonials

Blog Posts

Email Marketing

After Trial Signup

Welcome Email (Cont)

Engaging Emails

More Emails

Another Welcome Email?

Meshfire’s Email Marketing

  • [+] Great welcome email to help the user get started

General Notes

  • A best performing marketing channel is not clearly visible
  • The software looks complete but underpriced

Marketing Ideas

  • Improve twitter profile
  • Better syndication for content marketing
  • Statistics from the whole user base as content

Can you check my SaaS?

Yes, if you have a marketing budget but are not sure if your actions are effective.

What is your URL? Send it to me: till@tillcarlos.com


Originally published at tillcarlos.com on January 15, 2015.