John McIntyre — The Authority for Email Autoresponder

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Leadership is leading people to do something and make them feel like they’re the one who chose to do it.

John McIntyre is the Autoresponder Guy — the authority for teaching email marketing, writing email responder and creating conversion. In this interview, we discuss what it takes to become an authority and how John himself did it.

Specializing allows me to focus on what I was learning and gives a clear message to clients. I’m the obvious choice when it comes to autoresponder.

Discussions in this Episode

  • 4:18:Being an authority is not only having expertise and providing feeback but also walking the walk, can you get on a podcast or present yourself at a conference.
  • 4:57:Some people know what they’re talking about but they don’t know how to sound like they know what they’re talking about.
  • 5:43:When you try to position yourself as an expert, you have to hit both angles: know what to do and how to hit that slot in someone’s brain that will say: “Wow, this guy is amazing.”
  • 9:20:If you can associate with someone who’s already has credibility, people will assume that you’re an expert in that industry instantaneously.
  • 15:34:(On self-doubt and having bad days )If you aren’t willing to deal with that on a regular basis, you’re not set out to be an entrepreneur or have any success in anything.
  • 18:04:Leadership like sales or marketing is all about leading people to do something and make them feel like they’re the one who chose to do it for their own reasons.
  • 24:58: Specializing allows me to focus on what I was learning and gives a clear message to clients. I’m the obvious choice when it comes to autoresponder.

Mentioned


Originally published at tillcarlos.com on February 17, 2014.