Opticlose — Why Outbound Marketing Still Matters
Jul 25, 2017 · 2 min read
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Company profile
- Founded by five experienced product development professionals from New York City.
- Opticlose is the optimization engine for high volume sales teams. It uses a sophisticated data analytics to deliver the best possible lead for each salesperson.
- Their product automatically captures call log information and the streamlined UI makes it effortless to add important call data during or after the call.
- Target group: Large Outbound Sales Team
Similar companies
- Close.io — Inside Sales Communication Platform. Helps sales people close more deals. Y Combinator.
- Carb.io — helps companies who want to keep their sales teams busy by connecting them with the decision-makers from their ideal customer target companies.
- Salesforce — web-based CRM application that enables you to forecast revenues and track leads.
- Zoho — gives you a complete view of your sales cycle and pipeline.
Influencer Marketing
These influencers in this niche knows how to create buzz for your business and attract potential customers.
- Dan Stasiewski — Technology Director at @Kuno. Blogs about effective marketing strategies.
- Ann Handley — head of content MarketingProfs. Responsive on Social Media Sites.
- Paul Dunay — Award-Winning B2B Marketing Expert. Blog offers various informative content format.
- Doug Kessler — Co-founder of Velocity Partners. Expert in Content Marketing.
- List all other Software as a Service (SaaS) — compare and contrast your services with other. Focus on your strength.
Content Ideas
Copy other outbound sales blogs — publish interesting/informative articles that will attract potential customers.
- “Before this company size inbound does not make sense”
- “Why outbound still outperforms other channels”
- “5 Reasons Why Outbound Sales Is For Your Company”
- “How Outbound Can Help You Boost Your Sales”
For the outreach you can use a tool like contentmarketer.io or use a service like ours.
It’s also good to get inspired by existing content. These are the best articles we could find on related topic:
- Why Outbound Prospecting Still Matters — Now More Than Ever by Megan Tonzi on AG Saleswork.
- Outbound Marketing Strategies Are Still Effective by Henry Schuck on MarketingProfs.
- 13 Things You Can Do With a CRM System to Increase Sales Numbers by Shawn Hessinger on Small Business Trends.
- How to Choose CRM Software by Brenda Porter-Rockwell on Inc.com.
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Also, please let us know your ideas on content or influencers outreach. Write a comment!
