Q-page Saas Marketing Analysis (landing Page Generator Like Leadpages)
Q-page is a landing page builder that is focused on simplicity. In this video I analyze their marketing efforts and give ideas on how to improve.
Yesterday I got asked what I think of a particular SaaS, Q-page.
A software product with a lot of competitors.
A tool in a red ocean.
It’s hard to stand out in a space that is already occupied by unbounce and leadpages. See this video to get the ideas I had for marketing Q-page.
See the Q-page teardown here
Slides here
Q-page SaaS Marketing Teardown from Maerketing
Visit Q-page for a trial and see for yourself how it stands out against other tools.
Questions or comments? I will respond here.
Content
What can I learn here?
- Every SaaS needs a USP
- Marketing ideas for a product in a crowded market
Target market
For the q-page landing page builder, this target group is used: Internet marketers, PPC consultants, website admins, entrepreneurs, startups
Market for landing page generators
Here is an overview of the current market. This is not a full list, but some popular examples.

Pricing
Available plans and pricing for Q-page:

Second Pricing Tier

Pagespeed

Existing Clients

On-Page SEO
An overview of their on-page SEO checked with seositecheckup.com

Visible Marketing
- [+] Product seem easy to use and mature.
- [-] No real consistent marketing effort is visible.
Video Content



Landing Page
Here is the landing page of Q-Page:

Underused Channels
Q-page can further broaden their reach by utilizing these channels:
SEO/SEM

Not present/not found
- PR
- Blog
- Integrations
- Public speaking
Social Media Profiles

Ideas
Content Marketing
Do what LeadPages did:
- Run a lot of tests and publish results
- Speak on other people’s podcasts about these results
- Give away tons of value for free
Niche Down
Make templates for specific industries. No dentist would buy another software if Q-page is the “expert in high-converting pages for dentists”.
Then: educate exactly that industry with all kinds of problems they face in their marketing.
Offer it for free
Offer the software for free in exchange for a testimonial. Seek to get data-driven testimonials, ideally from people using PPC.
Integrate it
Build APIs to other software like Mailchimp etc. Find out what APIs the competitors do not have and offer a solution to the market.
Conclusion
Next steps for Q-page
- Focus on the one thing that Q-page can do better. Stress it and prove results.
- Publish these results in text content and video.
- Find one marketing channel that works and scale it up.
