Q-page Saas Marketing Analysis (landing Page Generator Like Leadpages)

Till Carlos
Jul 25, 2017 · 4 min read

Q-page is a landing page builder that is focused on simplicity. In this video I analyze their marketing efforts and give ideas on how to improve.

Yesterday I got asked what I think of a particular SaaS, Q-page.

A software product with a lot of competitors.

A tool in a red ocean.

It’s hard to stand out in a space that is already occupied by unbounce and leadpages. See this video to get the ideas I had for marketing Q-page.

See the Q-page teardown here

Slides here

Q-page SaaS Marketing Teardown from Maerketing

Visit Q-page for a trial and see for yourself how it stands out against other tools.

Questions or comments? I will respond here.

Content

What can I learn here?

  • Every SaaS needs a USP
  • Marketing ideas for a product in a crowded market

Target market

For the q-page landing page builder, this target group is used: Internet marketers, PPC consultants, website admins, entrepreneurs, startups

Market for landing page generators

Here is an overview of the current market. This is not a full list, but some popular examples.

Pricing

Available plans and pricing for Q-page:

Second Pricing Tier

Pagespeed

Existing Clients

On-Page SEO

An overview of their on-page SEO checked with seositecheckup.com

Visible Marketing

  • [+] Product seem easy to use and mature.
  • [-] No real consistent marketing effort is visible.

Video Content

Landing Page

Here is the landing page of Q-Page:

Underused Channels

Q-page can further broaden their reach by utilizing these channels:

SEO/SEM

Not present/not found

  • PR
  • Blog
  • Integrations
  • Public speaking

Social Media Profiles

Ideas

Content Marketing

Do what LeadPages did:

  • Run a lot of tests and publish results
  • Speak on other people’s podcasts about these results
  • Give away tons of value for free

Niche Down

Make templates for specific industries. No dentist would buy another software if Q-page is the “expert in high-converting pages for dentists”.

Then: educate exactly that industry with all kinds of problems they face in their marketing.

Offer it for free

Offer the software for free in exchange for a testimonial. Seek to get data-driven testimonials, ideally from people using PPC.

Integrate it

Build APIs to other software like Mailchimp etc. Find out what APIs the competitors do not have and offer a solution to the market.

Conclusion

Next steps for Q-page

  • Focus on the one thing that Q-page can do better. Stress it and prove results.
  • Publish these results in text content and video.
  • Find one marketing channel that works and scale it up.
Till Carlos

Written by

Location Independent Entrepreneur and Vlogger. I live between Vietnam and Eastern Europe.

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