A great read, as usual, JLG. As Rudolph, I think, points out. Android phones are already a great demonstration of modularity at work. Even if Christensen said or says that Modularity Always Wins, that doesn’t mean that *everything* can/must be modularized. If a Project Ara phone did appear with a tiny aquarium, MAW would not dictate that someone has to offer alternative water bears to populate it.
And, if you get to keep pointing to Jill Lapore’s alleged “takedown” of disruption theory, then I get to keep pointing to my deconstruction of its manifest flaws: http://www.digitalclaritygroup.com/jill-lepores-critique-of-disruption/