Aug 29, 2017 · 1 min read
A copywriting exercise that I use when writing press releases for clients (yes, I agree, the press release is dead, but they insist on them and mine get read) is to write at least 50 different headlines, along with sub-headings, before writing the copy.
I also try to use positive feeling words whenever possible in the headline.
Lastly…
A favorite tool that is rarely ever disclosed, but should be dusted off like a sacred relic, is the use of alliteration in headlines.
