5 Tricks for Writing Catchy Headlines that Lead to Viral Articles
Jeff Goins
3.3K42

A copywriting exercise that I use when writing press releases for clients (yes, I agree, the press release is dead, but they insist on them and mine get read) is to write at least 50 different headlines, along with sub-headings, before writing the copy.

I also try to use positive feeling words whenever possible in the headline.

Lastly…

A favorite tool that is rarely ever disclosed, but should be dusted off like a sacred relic, is the use of alliteration in headlines.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.