5 Tricks for Writing Catchy Headlines that Lead to Viral Articles
Jeff Goins

A copywriting exercise that I use when writing press releases for clients (yes, I agree, the press release is dead, but they insist on them and mine get read) is to write at least 50 different headlines, along with sub-headings, before writing the copy.

I also try to use positive feeling words whenever possible in the headline.


A favorite tool that is rarely ever disclosed, but should be dusted off like a sacred relic, is the use of alliteration in headlines.

One clap, two clap, three clap, forty?

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