Aug 17, 2021Technology will transform the real estate market, and here’s how.A look at the technological trends in real estate and the potential for radical disruption. In each area of real estate there are a number of ‘disruptive’ trends currently taking place. …Property Investment8 min read
Sep 24, 2020Your product strategy. Should you be the cheapest or the best?In most pitch decks there is a slide called ‘why us’. This is the slide that lays out a company’s ‘strategic advantage’ — the secret sauce that will ensure they succeed where others have and will fail. In my experience this slide is often the most challenging one to write…Product4 min read
Jun 3, 2019Understanding the difference between and MVP and a prototype.Everyone knows what a minimum viable product is, right? It’s what you build to test your assumptions before you build the bells and whistles version of your product? Well kind of, yes, but also kind of no. I’ve written quite a lot about MVPs on this blog. You might want…Startup4 min read
May 14, 2019Thanks for the cheque, what can I sell you now?Learn from the infopreneurs when it comes to product marketing. I’m a big fan of Russell Brunson. For those that don’t know him, he’s an internet marketer that’s made huge amounts of money selling stuff online. Now he makes huge amounts of money telling other people how to sell stuff…Marketing4 min read
Apr 16, 2019My top five books for product professionalsFive essential books for anyone involved in digital product production. The Lean Startup by Eric Reis Yes it’s a cliché, but I don’t think any product list would be complete without it. The Lean Startup is probably the most referenced book in product development and for good reason. Taken from…Startup5 min read
Apr 8, 2019How to avoid the metrics trapVanity metrics and the search for truth in product growth There’s a saying in business, ‘turnover is vanity, profit is sanity and cash is king’. I feel that there’s something very similar that could be applied to product growth. …Startup5 min read
Mar 27, 2019How to be a lean marketerTest your marketing assumptions before you launch your product. — The Lean Startup is now 8 years old and product teams are getting much better in understanding how to test their assumptions pre-launch. Indeed, the best product teams know that the key to any successful product is to really get under the skin of their users early on. …Startup5 min read
Mar 13, 2019Why crypto applications look like garbageAn examination of user experience in crypto applications. I spend quite a bit of my time talking to other blockchain and crypto enthusiasts at conferences. The same themes come up again and again. …Blockchain5 min read
Jul 19, 2016Consumer Grade — building Enterprise applications that people actually want to useA close friend of mine called Oscar runs a medium sized business in the health sector. For many years now his finance department has been run by a silver haired, 60 something, semi-retired accountant called Alan. Alan spends about 2 days a week working in the business. Throughout his professional…UX9 min read
Apr 25, 2016The critical things you need to know about building an MVP (part 2)In my last blog post I talked about some of the biggest mistakes I see in my clients when they are considering building an MVP (or Minimum Viable Product). It’s a great feeling to finally get your MVP released. But really, that’s only the beginning of the process. …Startup5 min read
