Outrageous! The sad part is that bottled water is no better than tap water.
Shannon Rusnak

I feel inclined to point out that Nestle is just an example because those are numbers which were publicly available in the article that kicked off this research spree. The same economics could potentially apply to any other company doing the same thing pretty much anywhere in North America.

One interesting related item — the Mayor of Montreal apparently is in favor of banning plastic water bottles all together: