Since writing my other blog posts (1, 2 — read these first) about tech-enabled services (TES), I’ve gotten a lot of requests for advice… — Building a tech-enabled service? Make sure you know which path you’re on, before it’s too late. Since writing my other blog posts (1, 2 — read these first) about tech-enabled services (TES), I’ve gotten a lot of requests for advice from other TES founders. Usually they’re either at the idea…

If they can’t be wrong, they can’t be right — If they can’t be wrong, they can’t be right Note: this essay complements the Core Values policy in Mark II. Core values get a bad rap. Images of executives in cheesy training videos and uninspiring “inspirational” posters spring to many a mind at the mere thought. Empty slogans abound. …

Capturing the missing middle between facts and goals — Capturing the missing middle between facts and goals It’s generally easier to say what something isn’t than what something is. The more complicated something is, the more helpful definition by negation becomes. Strategy must be complicated, judging by the amount of misuse the term suffers. To illuminate what strategy is…

What changes and what stays the same when human service providers enter the mix — What changes and what stays the same when human service providers enter the mix I have spent the majority of my career in tech-enabled services. After founding Castle (tech-enabled property management), I spent time at Atrium (tech-enabled law) and Great Jones (also tech-enabled property management). …

Most tech-enabled service startups mistake service-market fit for product-market fit — Most tech-enabled service startups mistake service-market fit for product-market fit The concept of product-market fit is familiar to most founders. It means (enough) people want what you’re making. For tech-enabled service startups, there is a related, prior concept: service-market fit. It’s easy to conflate service-market fit with product-market fit when…