Digital Marketing Trends 2017
It is 2017, battles are not fought on the field but a much larger space called the world wide web, with a huge audience to rate your performance. Businesses either flourish or decline due to execution of digital marketing strategies. Some digital marketeering tools will rule the internet scene in 2017 as well, here goes.
As simple as it sounds from its name, it is. Content marketing is production of online content mainly. It can be in form of text, or an image or a video. It does not have to be directly related to your product or Brand Advertising Agency but becomes a part of the overall image of your brand.
Companies doing CSR’s and promoting is just an example of it. It is defined as the “tone” for your brand. Brands who have adopted this marketing strategy have a better chance to boom their revenues and business than those who are aloof to it.
It is growing big. In influencer marketing, people are hired to spread the spread the word about the brand. It is not exactly as brand ambassadors. Rather these people explain how the product helped change their lives. It is more of a testimonial kind of praise. It comes from self-experience and first-hand knowledge of the product, and that is what makes it more convincing to the potential buyers.
These personalities present a world of possibilities for any marketer savvy enough to channel their power. When influencers are used effectively, they create natural ways to seduce a target audience.
Live Video/ Video Storytelling:
Videos are the most instant and impactful medium of this era. It makes everything more believable. While the word of mouth or an image might come out as a lie at times, a live video is happening at that moment and people feel more connected than ever. More than 1 billion people use YouTube on a regular basis. Facebook has its own Live video feature as well. So, imagine the intensity of the impact this medium has over the people. Make it a part of your brand marketing dubai strategy because it gives more than it takes.
Ever go on a website and a chat box just pops open. This is a gold mine in case of digital marketing dubai. The constant interaction with the consumer and instant one is the key to any growing business.
If your competitor is using this feature and you are not, you are at loss because every order that has to be matured, need instant interaction. Even if the order does not mature at that point, the image of the brand stays as an efficient one and pays of in a later purchase.
Expired Social Media content:
The Generation Z has lesser attention span. The content for your social media marketing dubai platforms like Snapchat, Instagram, Facebook, and Twitter etc. it has to stay crisp. And it has to change rapidly. No point pinning one topic over and over because the audience will lose interest. The premise is simple: Look now, or lose your chance forever.
The content that you are producing for the Digital Media Marketing or digital world must be in-coherence with the personality of your target audience. Hit the bull’s eye with relate-able content. Take note of your target audiences’ behaviors, age, gender etc. Make the content according to their needs and wishes that would just rile them up over your brand.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, digital media dubai and advertising dubai, media buying dubai other website actions. The technology of marketing automation makes these tasks easier.
Benefit from these tools in 2017 and close on higher revenues by the end of this year.
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