Jan 18, 2016 · 9 min read

Hello and welcome to the Timeular media kit! Hopefully, you find everything you need, if not — send us an email to hello@timeular.com. Thanks for looking through this and if you have any feedback, questions or suggestions, we would love to hear them!

You can download all the media files below under this link.

The Timeular Tracker

Time tracking at work is an annoying duty. It’s bothersome and time-consuming but many companies and freelancers still have to do it. So did we before starting our startup Timeular. As engineers and designers, we were tracking our time at work but found that it is not an easy task, even if there are many good solutions out there. We believed there had to be a better solution than some software with a lot of interactions. That’s why we put our heads together, pooled our experience and knowledge and developed the Timeular Tracker — and the best thing is, we are not trying to create a completely new time tracking solution, we make existing ones more user-friendly by combining them with simple and intuitive hardware.

Considering that the Timeular Tracker will decorate a lot of desktops around the world, our goal was not only to create a functional product, but also an object that feels and looks good.

Problems people have with time tracking (short version)

Time tracking has 4 key problems:

  1. It takes too much time and effort.

Problems people have with time tracking (explanatory version)

Time tracking has 4 key problems:

1. Too much time and effort

Across several interviews in different companies, we found that a lot of people spend 5–30 minutes a day on time tracking and it is a very annoying task. The main reasons are that it’s not natural to do and sometimes requires too many tedious interactions with digital forms.

2. Decreases productivity

Time tracking should be done in real time to get the most value out of it, but unfortunately, due to the many tedious interactions that software solutions may require, most people don’t. The reason is that doing time tracking in real time requires taking the time in between tasks to write the entries down. Depending on the time tracking solution that people use, this takes enough time to interrupt their flow and decrease concentration as well.

3. Data not reliable and loss of money

Most people prefer to add time tracking entries at the end of the day, week or month which has the disadvantage that entries are mainly estimated.

“Guessing tells you what your brain wants to believe. Measuring gives you the facts.” — by Toggl in “How much money does time tracking save?” Sl.17

Further, estimating how much time we put in at the end of the day, week or month is not an easy task and it’s common to make mistakes and to forget to write hours down. This makes the data even less reliable and if people get paid per hour, they may lose money. A lot of it, in fact.

4. Costs too much

We forget to value our time too often. If we thought about how much time we’re wasting and multiplied this time by our hourly rate, we’d quickly get frustrated. For example, the results from questioning 50 software engineers and creatives showed that, on average, people spend 6 minutes/day on time tracking ->* 250days/60min = 25h * 30$/h = 750$. This means that, every year they “spend” 750$. In our eyes, that’s way too much and that’s not even the worst-case scenario.

How Timeular works

The Timeular Tracker is a polygon with a wireless Bluetooth connection to the computer. Through our software, users can assign a project to each face of the polygon. It will immediately start tracking the time of the project which has its corresponding side facing up. Users need to simply flip the device to start and stop tracking different tasks and activities.

Our software is built to integrate into current time tracking solutions and can act as an add-on or as a stand-alone solution as well. Users can customize the device by writing, sticking or drawing something on it.

Customized Trackers

Users can control time tracking within seconds and can therefore add entries immediately without losing focus while opening and interacting with applications. The Timeular Tracker makes time tracking effortless, simple and instant.

Timeular in action

We provide a mobile app as well, so people can switch, stop or edit a task on the go, but they can use other third party apps for that as well.


  • Playful and instant time tracking. It can be fun!


  • Takes less time and effort -> lower costs and frustration

Technical details

  • Case color white, button color black

What’s our story?

When we started working on Timeular, we ran through several iterations and interviews to find the ideal shape and product features that customers need and would pay for. With hardware and software prototypes ready, we joined the Enchant.VC accelerator in Singapore in order to work on our supply chain and our marketing.

In April 2016 we got featured on Product Hunt (check out our other Medium post on “How we reached #2 on Product Hunt and got >1000 signups at $0 while sitting at the stadium”) which helped us to attract lots of high-quality traffic and gather very valuable feedback.

In September 2016 we closed a round of pre-seed investment by the European VC Pioneers Ventures and Enchant.VC and launched our Kickstarter campaign on September 20.

We are happy to say that our Kickstarter campaign was a full success!
Here are some facts:

  • The campaign was fully funded (€75,000) within the first 20 hours after launch.

End 2016, we became Startup of the Year in Austria and won the DBT Award and HR Award. We started shipping to our Kickstarter backers on time in March 2017.

In June 2017, we closed a €1,000,000 investment round by the VC Speedinvest and Business Angels. In September 2017, we became Newcomer of the Year at the Central European Startup Awards.

We are producing the device in Germany and currently have over 40,000 customers in 80 countries (April 2019).

Find out more on our website www.timeular.com.

Market, Pricing & Competition

Who is Timeular built for?

We are mainly focusing on two different target customers: On the one hand, the Timeular Tracker is the perfect tool for people who have to track their time at work: They work on several different clients or projects per week, work mostly at the same desk or return there at the end of their task and, most probably, they are really annoyed by filling out their time sheets.

On the other hand, it is a powerful tool for everyone who wants to boost their productivity and time management and better understand how they spend their time every day. Timeular provides them insights into their time-sinks and helps to better optimize how they spend their time and how to achieve more in less time.

These people are mostly creatives, engineers, developers, accountants, lawyers, assistants, freelancers and craftsmen.


We are currently offering two different packages: The Basic and the Pro package.

The Basic package is meant for users who mainly want to understand how they spend their time on up to 8 different activities. Users pay a one-time purchase price for the Tracker and can enjoy the basic version of our software for free for an unlimited time.

The Pro package is designed for users who want to use their time tracking data for billing, creating timesheets, planning or optimizing. Pro users can export their data, use our integrations, receive a Weekly Time Report via email and enjoy priority support.

About us

We are a young startup that believes we are all wasting too much time nowadays and that technology can help us to change that. Timeular is about creating solutions for valuing our time more.

Timeular Team at a company retreat in September 2018

Our HQ is in Graz (Austria) but we work as a remote team. Currently, our team is spread across six countries.

The management team consists of:

Manuel Bruschi (CEO) worked for many years in the field of web development and was a junior researcher at the Holzinger Group in the field of human computer interaction and physiological computing.

Manuel Zoderer (CTO) has a lot of experience as a project lead in software development. He has already built a startup named “zcircle.” and he was a mentor at the Google SoC.

Lothar Wagner (CFO). Before joining Timeular as CFO, Lothar gained 5 years experience as project manager at AUDI.

Vanessa Ulrich (CMO) worked as Head of Marketing DACH for the dating app Once before joining Timeular.

Christoph Hechenblaikner (Head of Product) previously founded his own startup Crossclouds before joining Timeular as Head of Product.

Media kit

Thanks to Manuel Bruschi.


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Make your time count.