(German version: here)

Hello and welcome to the ZEIº media kit! We got inspired by Robleh Jama and decided to post our media kit here on Medium. Hopefully you find everything you need, if not — send us an email to hello@timeular.com. Thanks for looking through this and if you have any feedback, questions or suggestions, we would love to hear them!

You can download all the media files below under this link.

Cheers, Manuel B. from Timeular

ZEIº — The revolutionary time tracking device (Media Kit)

Time tracking at work is an annoying duty. It’s bothersome and time consuming but many companies and freelancers still have to do it. So did we before starting our startup Timeular. As engineers and designers, we were tracking our time at work but found that it is not an easy task, even if there are many good solutions out there. We believed there had to be a better solution than some software with a lot of interactions. That’s why we put our heads together, pooled our experience and knowledge and developed ZEIº — and the best thing is, we are not trying to create a completely new time tracking solution, we make existing ones more user friendly by combining them with simple and intuitive hardware.

Considering that ZEIº will decorate a lot of desktops around the world, our goal was not only to create a functional product, but also an object that feels and looks good.

Problems people have with time tracking (short version)

Time tracking has 4 key problems:

  1. It takes too much time and effort.
  2. If done in realtime, it decreases productivity due to interruption.
  3. If not done in realtime, the data is not reliable because it’s estimated.
  4. Time tracking costs too much “money”, e.g. amounting to~750$/year (avg. 6min/day * 250 days /60min * 30$/h).

Problems people have with time tracking (explanatory version)

Time tracking has 4 key problems:

1. Too much time and effort

Across several interviews in different companies, we found that a lot of people spend 5–30 minutes a day on time tracking and it is a very annoying task. The main reasons are that it’s not natural to do and sometimes requires too many tedious interactions with digital forms.

2. Decreases productivity

Time tracking should be done in real time to get the most value out of it, but unfortunately due to the many tedious interactions that software solutions may require, most people don’t. The reason is that doing time tracking in real time requires taking the time in between tasks to write the entries down. Depending on the time tracking solution that people use, this takes enough time to interrupt their flow and decrease concentration as well.

3. Data not reliable and loss of money

Most people prefer to add time tracking entries at the end of the day, week or month which has the disadvantage that entries are mainly estimated.

“Guessing tells you what your brain wants to believe. Measuring gives you the facts.” — by Toggl in “How much money does time tracking save?” Sl.17

Further, estimating how much time we put in at the end of the day, week or month is not an easy task and it’s common to make mistakes and to forget to write hours down. This makes the data even less reliable and if people get paid per hour, they may lose money. A lot of it, in fact.

4. Costs too much

We forget to value our time too often. If we thought about how much time we’re wasting and multiplied this time by our hourly rate, we’d quickly get frustrated. For example, the results from questioning 50 software engineers and creatives showed that, on average, people spend 6 minutes/day on time tracking ->* 250days/60min = 25h * 30$/h = 750$. This means that, every year they “spend” 750$. In our eyes, that’s way too much and that’s not even the worst-case scenario.

How ZEIº works

ZEIº is a polygon with a wireless connection to the computer. Through our software, users can assign a project to each face of the polygon. ZEI° will immediately start tracking the time of the project which has its corresponding side facing up. Users need to simply flip the device to start and stop tracking different tasks and activities.

ZEIº is built to integrate into current time tracking solutions and can act as an add-on or as a stand-alone solution as well. Users can customize the device by writing, sticking or drawing something on it.

Given this, users can control time tracking within seconds and can therefore add entries immediately without losing focus while opening and interacting with applications. ZEIº makes time tracking effortless, simple and instant.

ZEIº in action

We provide a mobile app as well, so people can switch, stop or edit a task on the go, but they can use other third party apps for that as well.


  • Playful and instant time tracking. It can be fun!
  • Simple setup — unpackage, turn on, connect, go.
  • Connect ZEIº to iOS, Mac, Windows or Android.
  • Import projects/tasks/activities from current solutions.
  • Works with Toggl, JIRA, iCal and more to come. Time entries are automatically synchronized.
  • Add time entries with simple gestures within seconds not minutes.
  • Customize ZEIº: Write, draw or stick something on it. Be creative!


  • ZEIº takes less time and effort -> lower costs and frustration
  • ZEIº increases productivity if time tracking is done in real time
  • ZEIº frees up time to focus on the important things
  • No need to change or migrate from the current time tracking solution
  • Lower chance to forget to write hours down
  • With ZEIº, time tracking data is more reliable for planning, analytics and billing

Technical details (may change)

  • Case color white, button color black
  • Size 100 x 74 x 74 mm
  • Weight 70g
  • Bluetooth LE 4.0
  • Battery 1x CR2032
  • Material — Case made of polyamid. Black button made of silicon.

What’s our story and current status?

When we started working on ZEI° we ran through several iterations and interviews to find the ideal shape and product features that customers need and would pay for. With hardware and software prototypes ready, we joined the Enchant.VC accelerator in Singapore in order to work on our supply chain and our marketing.

In April 2016 we got featured on Product Hunt (check out our other Medium post on “How we reached #2 on Product Hunt and got >1000 signups at $0 while sitting at the stadium”) which helped us to attract lots of high-quality traffic and gather very valuable feedback.

In September 2016 we closed a round of pre-seed investment by the European VC Pioneers Ventures and Enchant.VC and launched our Kickstarter campaign on September 20.

We are happy to say that our Kickstarter campaign was a full success! 
Here are some facts:

  • The campaign was fully funded (€75,000) within the first 20 hours after launch.
  • Over 3,000 backers supported our project.
  • In total, our supporters pledged almost €314,000 (>400% of our initial target) to help bring ZEI° to life.

End 2016, we became Startup of the Year in Austria and won the DBT Award and HR Award. We started shipping to our Kickstarter backers on time in March 2017.

In June 2017, we closed a €1,000,000 investment round by the VC Speedinvest and Business Angels. In September 2017, we became Newcomer of the Year at the Central European Startup Awards. We are producing ZEI° in Germany and currently have over 6,000 customers in 80 countries.

Find out more on our website www.timeular.com.

Market, Pricing & Competition

Who is ZEIº built for? Market?

Our target customers are people who have/want to track their time at work, work on up to 8 projects/activities/clients a week, work mostly on the same desk or return there at the end of their task (most people probably wouldn’t carry the ZEIº device around) and, in the best case, they are really annoyed by filling out timesheets and forms.

These people are mostly creatives, engineers, developers, accountants, lawyers, assistants, freelancers and craftsmen.

We’re targeting 2.7M potential customers during phase 1, where we’re going to integrate 5–6 existing time tracking solutions.

In phase 2, we’re going to add even more integrations (~80) and expand our collaboration network.


During our Kickstarter campaign, ZEI° was available for €89. The official retail price after the campaign is €115.


So far, there is no similar solution for time tracking on the market and our main competitors just provide software solutions (right now). 
We’re collaborating with our potential competitors who could be interested in building a similar solution. Right now, the following companies agreed to collaborate and are going to be the first solutions ZEIº is working with:

We also have a patent pending which might prove that our solution really is the first of its kind. However, we all know that a patent does not necessarily protect you if a big player wants to build something similar.

About us

We are a young startup that believes we are all wasting too much time nowadays and that technology can help us to change that. Timeular is about creating solutions for valuing our time more.

Our HQ is in Graz (Austria) but we work as a remote team. Currently, our team is spread across four countries.

The management team consists of:

Manuel Bruschi (CEO) worked for many years in the field of web development and was a junior researcher at the Holzinger Group in the field of human computer interaction and physiological computing.

Manuel Zoderer (CTO) has a lot of experience as a project lead in software development. He has already built a startup named “zcircle.” and he was a mentor at the Google SoC.

Christian Zanzotti (CDO) is an outstanding product designer working in fields like product, furniture, interior and vehicle design. In 2014, he was awarded newcomer of the year by the German Design Council. (More of his work — www.zanzotti.com)

Thomas Wolf (CPO) is an expert in the fields of industrial mechanics, prototyping and future technologies. He developed a 3D printer from scratch for RepRap.

Lothar Wagner (CFO). Before joining Timeular as CFO, Lothar gained 5 years experience as project manager at AUDI.

Vanessa Ulrich (CMO) worked as Head of Marketing DACH for the dating app Once before joining Timeular.

Media kit

Media kit Dropbox

Social Media

Facebook: www.facebook.com/timeular
Twitter: www.twitter.com/timeular
Instagram: www.instagram.com
LinkedIn: https://www.linkedin.com/company/10155026/
YouTube: https://www.youtube.com/channel/UCFAaGRStFnElNM9uFvv_VCQ

Contact Person

Vanessa Ulrich (CMO) — vanessa.ulrich@timeular.com