Hello and welcome to the ZEIº media kit! We got inspired by Robleh Jama and decided to post our media kit here on Medium. Hopefully you find everything you need, if not — email to Manuel at email@example.com. Thanks for looking through this and if you have any feedback, questions or suggestions, we would love to hear them!
You can download all the media files below under this link.
Cheers, Manuel B. from Timeular
ZEIº — The revolutionary time tracking device (Media Kit)
Time tracking at work is an annoying duty. It’s bothersome and time consuming but many companies and freelancers still have to do it. So did we before starting our startup Timeular. As engineers and designers, we were tracking our time at work but found that it is not an easy task, even if there are many good solutions out there. We believed there had to be a better solution than some software with a lot of interactions. That’s why we put our heads together, pooled our experience and knowledge and developed ZEIº — and the best thing is, we are not trying to create a completely new time tracking solution, we make existing ones more user friendly by combining them with simple and intuitive hardware.
Considering that ZEIº will decorate a lot of desktops around the world, our goal was not only to create a functional product, but also an object that feels and looks good.
Problems people have with time tracking (short version)
Time tracking has 4 key problems:
- It takes too much time and effort.
- If done in realtime, it decreases productivity due to interruption.
- If not done in realtime, the data is not reliable because it’s estimated.
- Time tracking costs too much “money”, e.g. amounting to~750$/year (avg. 6min/day * 250 days /60min * 30$/h).
Problems people have with time tracking (explanatory version)
Time tracking has 4 key problems:
1. Too much time and effort
Across several interviews in different companies, we found that a lot of people spend 5–30 minutes a day on time tracking and it is a very annoying task. The main reasons are that it’s not natural to do and sometimes requires too many tedious interactions with digital forms.
2. Decreases productivity
Time tracking should be done in real time to get the most value out of it, but unfortunately due to the many tedious interactions that software solutions may require, most people don’t. The reason is that doing time tracking in real time requires taking the time in between tasks to write the entries down. Depending on the time tracking solution that people use, this takes enough time to interrupt their flow and decrease concentration as well.
3. Data not reliable and loss of money
Most people prefer to add time tracking entries at the end of the day, week or month which has the disadvantage that entries are mainly estimated.
“Guessing tells you what your brain wants to believe. Measuring gives you the facts.” — by Toggl in “How much money does time tracking save?” Sl.17
Further, estimating how much time we put in at the end of the day, week or month is not an easy task and it’s common to make mistakes and to forget to write hours down. This makes the data even less reliable and if people get paid per hour, they may lose money. A lot of it, in fact.
4. Costs too much
We forget to value our time too often. If we thought about how much time we’re wasting and multiplied this time by our hourly rate, we’d quickly get frustrated. For example, the results from questioning 50 software engineers and creatives showed that, on average, people spend 6 minutes/day on time tracking ->* 250days/60min = 25h * 30$/h = 750$. This means that, every year they “spend” 750$. In our eyes, that’s way too much and that’s not even the worst-case scenario.
How ZEIº works
ZEIº is a polygon with a wireless connection to the computer. Through our software, users can assign a project to each face of the polygon. ZEI° will immediately start tracking the time of the project which has its corresponding side facing up. Users need to simply flip the device to start and stop tracking different tasks and activities.
Shaking ZEIº opens a text field or the project’s todo list in order to add details to the time entries. ZEIº is built to integrate into current time tracking solutions and can act as an add-on or as a stand-alone solution as well. Users can customize the device by writing, sticking or drawing something on it.
Given this, users can control time tracking within seconds and can therefore add entries immediately without losing focus while opening and interacting with applications. ZEIº makes time tracking effortless, simple and instant.
We provide a mobile app as well, so people can switch, stop or edit a task on the go, but they can use other third party apps for that as well.
- Playful and instant time tracking. It can be fun!
- Simple setup — unpackage, turn on, connect, go.
- Connect ZEIº to iOS, Mac, Windows or Android.
- Import projects/tasks/activities from current solutions.
- Works with Toggl, Harvest, Wunderlist, Timeneye, Timely and more to come. Time entries are automatically synchronized.
- Add time entries with simple gestures within seconds not minutes.
- Customize ZEIº: Write, draw or stick something on it. Be creative!
- ZEIº takes less time and effort -> lower costs and frustration
- ZEIº increases productivity if time tracking is done in real time
- ZEIº frees up time to focus on the important things
- No need to change or migrate from the current time tracking solution
- Lower chance to forget to write hours down
- With ZEIº, time tracking data is more reliable for planning, analytics and billing
Technical details (may change)
- Case color white, button color black
- Size 100 x 74 x 74 mm
- Weight 70g
- Bluetooth LE 4.0
- Battery 1x CR2032
- Material — Case made of polyamid. Black button made of silicon.
What is our current status?
When we started working in ZEI° we ran through several iterations and interviews to find the ideal shape and product features that customers need and would pay for. With hardware and software prototypes ready, we joined the Enchant.VC accelerator in Singapore in order to work on our supply chain and our marketing.
In April 2016 we got featured on Product Hunt (check out our other Medium post on “How we reached #2 on Product Hunt and got >1000 signups at $0 while sitting at the stadium”) which helped us to attract lots of high-quality traffic and to gather very valuable feedback.
We are happy to say that our Kickstarter campaign was a full success!
Here some facts:
- The campaign was fully funded (€75,000) within the first 20 hours after launch.
- Over 3,000 backers supported our project.
- In total, our supporters pledged almost €314,000 (>400% of our initial target) to help bring ZEI° to life.
We have sealed the remaining contracts with our manufacturers and are in the process of starting our serial production. We are working tirelessly to fine-tune the product, add more integrations and get everything ready to start shipping ZEI° to our Kickstarter backers at the end of March and to the public in May 2017.
We are also taking pre-orders through our website www.timeular.com.
Market, Pricing & Competition
Who is ZEIº built for? Market?
Our target customers are people who have/want to track their time at work, work on up to 8 projects/activities/clients a week, work mostly on the same desk or return there at the end of their task (most people probably wouldn’t carry the ZEIº device around) and, in the best case, they are really annoyed by filling out timesheets and forms.
These people are mostly creatives, engineers, developers, accountants, lawyers, assistants, freelancers and craftsmen.
We’re targeting 2.7M potential customers during phase 1, where we’re going to integrate 5–6 existing time tracking solutions.
In phase 2, we’re going to add even more integrations (~80) and expand our collaboration network.
During our Kickstarter campaign, ZEI° was available for €89. The official retail price after the campaign is €120.
So far, there is no similar solution for time tracking on the market and our main competitors just provide software solutions (right now).
We’re collaborating with our potential competitors who could be interested in building a similar solution. Right now, the following companies agreed to collaborate and are going to be the first solutions ZEIº is working with:
- Toggl (https://toggl.com >1.2M Users)
- Harvest (https://www.getharvest.com >40k Companies)
- Timeneye (https://www.timeneye.com ~6k Users)
- Wunderlist (https://www.wunderlist.com > 10M Users) Wunderlist + time tracking? Well, time tracking is not implemented right now, but ZEIº is a first try to add very basic time tracking directly to Wunderlist. It’s shown in the screenshot below in the comment section.
We also have a patent pending which might prove that our solution really is the first of its kind. However, we all know that a patent does not necessarily protect you if a big player wants to build something similar.
We are 4 guys who believe that we are all wasting too much time nowadays and that technology can help us to change that. Timeular is about creating solutions for valuing our time more.
Our HQ is in Graz (Austria), but two of us work from Munich (Germany).
Manuel Bruschi (CEO) worked for many years in the field of web development and was a junior researcher at the Holzinger Group in the field of human computer interaction and physiological computing.
Thomas Wolf (CPO) is an expert in the fields of industrial mechanics, prototyping and future technologies. He developed a 3D printer from scratch for RepRap.
Christian Zanzotti (CDO) is an outstanding product designer working in fields like product, furniture, interior and vehicle design. In 2014, he was awarded newcomer of the year by the German Design Council. (More of his work — www.zanzotti.com)
Manuel Zoderer (CTO) has a lot of experience as a project lead in software development. He has already built a startup named “zcircle.” and he was a mentor at the Google SoC.
Media kit Dropbox
Manuel Bruschi — firstname.lastname@example.org