10 Marketing Best Practices

By: Kaynat Malik

Promoting your business can be challenging; some would even say that marketing is the most difficult part of starting a business. Marketing is heavily influenced by the field of psychology as it requires the knowledge of your target audience’s wants and needs. It is vital that when pushing a marketing campaign, you consider the mindsets and likely actions of the consumer base. Here are the top ten methods for getting your company name recognition:

Marketing Best Practices

1.) Network

Building a working network of relationships is essential. As you develop these connections, more people will refer you and your company for goods and services. These bonds will benefit you not only through referrals, but also through valuable information that travels through the grapevines of internal business. This means attending conferences and events that are relevant. For example, a tech company would often attend various tech conferences.

2.) Business Cards

People tend to be forgetful, and what better way to keep your conversations at a networking event fresh in the minds of the receiver other than a small piece of memorabilia.

3.) Host an Event

Definitely more financially stressing than the other strategies, hosting an event is by no means an easy task. A gathering of hundreds is difficult to manage, but it does enable you to promote to a crowd of like-minded or interested individuals over the duration of the event. Incentivize attendance with raffles or giveaways, all the while informing the attendees about your business. Difficult to manage, but sure to bring in interested parties.

4.) Start a Customer Referral Rewards Program

Word-of-mouth is a simple, yet powerful, tool. In order to incentivize customers to promote your business, offer rewards through products and/or services to any customer who brings in another. Offer the rewards and let the consumers do the rest.

5.) Support a Cause

A company ought to be personable. Showing that you, as a business, care about the community at large makes you relatable and credible; but, more importantly, humanizes you in the eyes of potential customers. Be public about the cause you support and those of like mind will feel inclined to working with you.

6.) Start Blogging

Blogging is a simple, affordable way to spread the word about your business. Although time-consuming, creating your own content and uploading it on social media enables you to build credibility and invites returning readers. As you develop your own style and relationships with those readers, those who enjoy the content will share it through their own social media accounts of their own accord. And just like that you have expanded your potential reach.

7.) Facebook Ads

A more customized approach to marketing is to display advertisements on established social media sites, such as Facebook. Facebook advertisements can be organized under a set of constraints that enable you to specifically target various demographics and consumer groups. Unlike blogging, Facebook advertisements serve as a direct mode of marketing.

8.) Social Networking

An important, yet often overlooked, way to spread awareness is to create an account on all the various social media sites for the company. Audiences prefer reaching out to companies through familiar media which helps to both boost consumer communication and feedback. In simple words: credibility through relatability.

9.) Search Engine Optimization

With the heavy reliance on search engines, it is crucial to expand your online presence in order to ensure that your company appears on the first page of a related search entry. This can be achieved through the creation of social media accounts, efforts in blogging, and the continued maintenance of a company website.

10.) Create a Website.

All businesses should have their own websites. Given the heavy dependence on media and the internet, the business’s primary outlet to the consumer will be through a managed website. A website enables the consumer to learn about the company, and the best part is that you control its content. You can have your customers see and know what you want them to see and know. Need some help? You have us!

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