If You Can’t Answer ‘Yes’ to These 5 Questions, Scrap That Draft
Dainius Runkevicius

You have “expert” in your LinkedIn title… so I was *extremely* sceptical when I clicked on this article.

But, I gotta hand it to you, this is great. Succinct. Cuts through the bullshit (that is often rampant in content marketing). Crystallises timeless principles.

I just might print it out and stick it on the office wall :)

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